This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Singapore report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Singapore report answers:
- How is the consumer mindset in Singapore changing? In Singapore, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Singapore purchase decisions?
- Where and how do consumers shop in Singapore?
- What health-related activities do consumers in Singapore participate in?
- What megatrends should I focus on in Singapore (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Singapore
Singaporeans are troubled by the escalating expenses associated with everyday goods
Older generations feel that their identity is accepted by society
Singaporeans buy from companies and brands that they trust completely
Millennials use their finances for creating memories rather than acquiring objects
Consumers expect they will be happier than they are now
Gen Z expect they will be better of financially
At home, consumers connect with friends or family virtually
Consumers in Singapore prefer to prepare meals themselves
Over 30% of consumers state they do not have time to cook
Generation Z say they would rather spend time doing things other than cooking
46% of Singaporeans look for healthy ingredients in food and beverages
Older generations prefer to set their own work hours
Consumers primarily desire to earn a high salary
Singaporeans say they maintain a separation between their professional and personal life
Consumers engage in online social activities
Gen Z are most likely to attend sporting events
Consumers' top travel priority is getting good value for money
Older generations prefer nature and outdoor activities when on vacation
Consumers engage in walking or hiking as exercise
Younger generations engage in weight lifting/strength training
Singaporeans are interested in massages to improve wellbeing
Consumers feel worried about climate change
Consumers actively working towards greener and more sustainable practices
Consumers in Singapore are motivated to use more energy-efficient products
Many consumers select brands aligned with their social and political values
Consumers in Singapore like to find bargains
Older generations enjoy visiting shopping malls
Over 30% of consumers in Singapore endeavor to embrace a minimalist lifestyle
Gen Z are more likely to look for reputable or popular labels
Singaporeans subscribe to online platforms for streaming media
Singaporeans expect to increase spending on groceries
Millennials are set to increase spending on groceries the most
35% of consumers in Singapore are comfortable with their financial situation
Gen Z state they regularly save a portion of their income
Younger generations aim to save money over the next 12 months
Over half of consumers manage the sharing of data and their privacy preferences
Younger generations prefer to interact through digital means
Consumers utilise platforms for communicating digitally
Younger generations regularly check their personal banking information online
Younger consumers are more likely to read consumer reviews online
Many consumers engage with businesses' social media content
Millennials are most likely to share or retweet a company’s social media content
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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