This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in South Africa report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in South Africa report answers:
- How is the consumer mindset in South Africa changing? In South Africa, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in South Africa purchase decisions?
- Where and how do consumers shop in South Africa?
- What health-related activities do consumers in South Africa participate in?
- What megatrends should I focus on in South Africa (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in South Africa
Consumers are concerned about the rising cost of everyday goods
Millennials prioritise taking precautions for health and safety when leaving home
Consumers in South Africa like to test new products and services
Gen Z prefer customised products and services that cater to their specific needs
Consumers say it is likely that they will experience greater happiness in the future
Younger generations expect to work more than they do now
At home, consumers connect with friends or family virtually
Consumers in South Africa prefer to cook or bake themselves
30% of consumers say that someone else in their household cooks for them
Older generations claim that preparing meals using raw ingredients is too costly
58% of consumers look for healthy ingredients in food and beverages
Older generations prefer to be able to work from home
Consumers in South Africa primarily want to earn a high salary
Consumers in South Africa say they uphold a division between their job and private life
South Africans connect with friends through digital means
Younger generations are more likely to go shopping for leisure
Many South Africans prioritise value for money when travelling
Almost a quarter of Millennials look for child and family-friendly options when travelling
Consumers in South Africa engage in walking or hiking for exercise
Younger generations are most likely to run or jog for exercise
Consumers in South Africa are interested in meditation for stress-reduction
South Africans are worried about climate change
Consumers actively engage in adopting more sustainable behaviors
South Africans are motivated to buy sustainable and environmentally conscious packaging
Consumers in South Africa enjoy discovering good deals
Older generations are most likely to visit shopping malls
Consumers search for established or renowned names
Over half of Baby Boomers aim to lead a minimalist lifestyle
Consumers in South Africa would like to increase spending on education
Generation Z is set to increase spending on education the most
Many consumers in South Africa are unease about their current monetary status
Millennials are most likely to save a portion of their income
Younger generations intend to increase their savings over the next 12 months
South Africa take an active role in controlling data sharing and managing privacy settings
Younger generations prefer to communicate online
Consumers in South Africa use a communication or messaging apps
Older generations regularly use a communication or messaging apps
Younger consumers read online reviews before buying products or services
Consumers show support for companies by following their social media updates
Younger generations are most likely to engage with companies online
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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