This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Sweden report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Sweden report answers:
- How is the consumer mindset in Sweden changing? In Sweden, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Sweden purchase decisions?
- Where and how do consumers shop in Sweden?
- What health-related activities do consumers in Sweden participate in?
- What megatrends should I focus on in Sweden (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Sweden
Consumers have complex ideals, preferences and concern
Older generations are most concerned about the rising costs of daily goods
Swedes have enjoying trying new products and services
Older generations purchase items from companies and brands that they trust
Consumers expect they will be happier in five years time
Gen Z expect to work more than they do now
While at home, consumers in Sweden connect with friends or family virtually
Swedes prefer to cook or bake themselves
A quarter of Sweden say someone else in the household typically cooks for them
Younger generations state that cooking meals is too expensive
38% of consumers look for healthy ingredients in food and beverages
Generation X prefer to work close to home
Swedes primarily desire to ensure stability in employment
Swedes say they uphold a division between their job and private life
Consumers in Sweden enjoy socialising with friends online
Younger generations socialise in person more frequently
Consumers' top travel priority is relaxation
Millennials look for value for money when travelling
Swedes engage in walking or hiking for exercise
Gen Z are most likely to run or jog for exercise
Swedes are interested in massages to improve wellbeing
Consumers are feeling uneasy about the effects of climate change
Over half of consumers actively recycle items and reduce food waste
Swedes are motivated to repair damaged objects instead of purchasing new ones
Generation Z are most likely to buy from brands that share their political and social values
Consumers in Sweden enjoy discovering good deals
Younger generations are most likely to visit retail centers
Consumers are open to purchasing used or pre-owned goods
Older generations are most likely to buy private label and low cost goods
Swedes subscribe to streaming platforms on the internet
Consumers in Sweden expect to increase spending on groceries
Gen Z set to increase spending on clothing and footwear the most
35% of consumers show apprehension regarding their current financial condition
Baby Boomers are most comfortable with their finances
Younger generations plan to save over the next 12 months
Swedes state that online targeted ads are intrusive
Baby Boomers are most likely to manage date sharing and privacy settings
Swedes access social media accounts to edit profiles
Generation Z and Millennials regularly stream videos
Younger generations are most likely to read consumer reviews
Consumers follow or like companies' social media feed or posts
Younger generations help promote products by sharing
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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