This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Taiwan report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Taiwan report answers:
- How is the consumer mindset in Taiwan changing? In Taiwan, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Taiwan purchase decisions?
- Where and how do consumers shop in Taiwan?
- What health-related activities do consumers in Taiwan participate in?
- What megatrends should I focus on in Taiwan (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Taiwan
Consumers are concerned that the cost of everyday items are going up
Older generations feel confident in displaying their true identity with friends and family
Consumers in Taiwan like to try new products and services
Older generations show a tendency to choose branded items instead of non-branded options
Consumers say it is likely that they will experience greater happiness in the future
Gen Z foresee an increase in the amount of work beyond their current workload
At home, consumers exercise
Taiwanese prefer to prepare a meal themselves
Over 30% of consumers say that going out to eat at a restaurant is more convenient
Younger generations are most likely to state that they do not have time to cook
46% of Taiwanese look for healthy ingredients in food and beverages
Younger generations expect to set their own work hours
Consumers in Taiwan primarily desire to earn a high salary
Consumers say they maintain a clear separation between their professional and personal life
Taiwanese enjoy socialising with friends online
Older generations go shopping for enjoyment
Consumers in Taiwan primarily seek relaxation when travelling
Younger generations are more likely to want quality food and dining at destinations
Consumers walk or hike for exercise
Gen Z are most likely to perform weight lifting or strength training exercises
Consumers are interested in massages to improve wellbeing
Consumers in Taiwan are worried about climate change
Consumers are motivated to reduce food waste and recycle items
Over 40% of consumers use sustainable packaging
Taiwanese buy from brands that support issues aligned with their values
Taiwanese enjoy discovering good deals
Baby Boomers are most likely to buy fewer items of higher quality
Consumers in Taiwan attempt to adopt a minimalist way of living
Gen Z are interested in acquiring items that have been previously owned
Consumers subscribe to streaming platforms on the internet
Taiwanese expect to increase spending on health and wellness
Gen Z are set to increase spending on education the most
40% of consumers have the ability to consistently set aside a portion of their earnings
Baby Boomers are most comfortable with their current financial situation
Younger generations intend to save money over the next 12 months
Taiwanese are proactive in managing data sharing and privacy settings
Younger generations express the most discomfort with personalised advertisements
The majority of consumers use social networking sites to almost every day
Older generations regularly employ smartphone apps to track their health
Younger consumers are most likely to review products and services
Consumers show support for companies by following their social media updates
Gen Z offer insights of a companies' offerings online
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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