This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Thailand report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Thailand report answers:
- How is the consumer mindset in Thailand changing? In Thailand, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Thailand purchase decisions?
- Where and how do consumers shop in Thailand?
- What health-related activities do consumers in Thailand participate in?
- What megatrends should I focus on in Thailand (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Thailand
Consumers are worried about the cost of everyday items increasing
Older generations prioritise taking precautions for health and safety when leaving home
Consumers seek out distinctively tailored products and services to meet their requirements
Gen X enjoy experimenting with new products and services
Consumers in Thailand foresee that their current level of happiness will improve in the future
Millennials expect to be better off financially in future
At home, consumers connect with friends or family virtually
Consumers in Thailand prefer to cook or bake themselves
Over 35% of consumers state that they do not have time to cook
Older generations are most likely to state that they do not cook well
53% of consumers in Thailand look for healthy ingredients in food and beverages
Gen X prefer to find employment that balances personal and work life
Consumers in Thailand primarily desire job security
Consumers in Thailand say they have a strict boundary between work and personal life
Consumers frequently go shopping for leisure
Younger generations frequently social with friends online
Consumers' top travel motivation - safe destination
Gen X prefer to immersion in local culture when travelling
Consumers in Thailand choose to run or jog as exercise
Millennials and Generation X are most likely to cycle or ride a bike
Consumers in Thailand are interested in meditation for wellbeing
Thais are feeling uneasy about the effects of climate change
Consumers actively reduce plastics use and recycle
Thais are motivated to use sustainable packaging
Consumers enjoy discovering good deals
Younger generations say that buying eco/ethically-conscious products makes them feel good
Almost 45% of consumers endeavor to lead a minimalist lifestyle
Younger generations look for products with private labels and lower prices
Consumers in Thailand would like to increase spending on health and wellness
Millennials are set to increase spending on health and wellness the most
Over 35% of consumers in Thailand can regularly save a part of their income
Older generations are most concerned about their financial situation
Gen Z expect to increase their savings over the next 12 months
Consumers in Thailand actively manage data sharing and privacy settings
Younger generations are more open to sharing data to receive targeted offers
Half of consumers visit or update social networking sites almost every day
Younger generations regularly access to their financial accounts online
Younger generations are the most engaged with fitness and health apps
Over 40% of consumers buy items from social media platforms
Millennials are most likely to share opinions about products online
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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