This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Netherlands report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Netherlands report answers:
- How is the consumer mindset in Netherlands changing? In Netherlands, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Netherlands purchase decisions?
- Where and how do consumers shop in Netherlands?
- What health-related activities do consumers in Netherlands participate in?
- What megatrends should I focus on in Netherlands (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in the Netherlands
Consumers have complex ideals, preferences and concern
Older generations worry about the increasing prices of everyday items
Consumers allocate their funds towards experiences rather than tangible items
Younger generations buy from companies and brands that they trust completely
Consumers say it is likely that they will experience greater happiness in the future
Gen Z say it is likely that they will be better off financially in future
While at home, consumers in the Netherlands connect with friends or family virtually
Netherlanders prefer to cook or bake a dish themselves
Almost 20% of consumers state that they are not fond of cooking
Millennials say that food from restaurants tastes better and is more convenient
37% of consumers look for healthy ingredients in food and beverages
While at home, consumers in the Netherlands connect with friends or family virtually
Older generations want to set their own work hours
Consumers in the Netherlands primarily want to ensure stability in employment
Consumers say they uphold a division between their job and private life
Netherlanders engage in online social activities
Gen Z are most likely to attend live sports games
Netherlanders prioritise relaxation when travelling
Older generations are more likely to look for all-inclusive hotels and resorts when travelling
Consumers walk or hike for exercise
Gen Z perform weight lifting or strength training exercises
Consumers in the Netherlands are interested in massages for stress relief
Consumers in the Netherlands are concerned about the climate change
Consumers actively work towards greener and more sustainable practices
Consumers are motivated to use products that reduce energy consumption
Millennials are most likely to share their options on political and social issues
Netherlanders enjoy discovering good deals
Baby Boomers make an effort to buy products that come from the local area
Over 30% of consumers are willing to buy second-hand items
Baby Boomers regularly seek private label and low-cost products
Netherlanders subscribe to digital platforms for streaming content
Consumers are set to increase spending on groceries and health and wellness
Younger generations foresee increasing spending on clothing and footwear the most
35% of consumers feel at ease with their present monetary state
Younger generations rely on government financial support or subsidies
Gen Z expect to increase their savings over the next 12 months
Consumers proactively oversee the sharing of data and privacy preferences
Younger generations prefer to communicate online
Netherlanders employ messaging or communication applications
Older generations regularly access their financial accounts online
Younger generations are more likely to write an online review for a product or service
Consumers in the Netherlands engage with businesses' social media content
Gen Z will share purchases they make with their social network
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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