This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Philippines report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Philippines report answers:
- How is the consumer mindset in Philippines changing? In Philippines, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Philippines purchase decisions?
- Where and how do consumers shop in Philippines?
- What health-related activities do consumers in Philippines participate in?
- What megatrends should I focus on in Philippines (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in the Philippines
Consumers take health and safety precautions when leaving home
Baby Boomers believe society accepts their identity
Consumers in the Philippines carry research on the products and services they buy
Younger generations purchase items from companies and brands have absolute trust in
Consumers in the Philippines expect to be happier in future
Younger generations expect that their lives will be better in the next five years
At home, consumers in the Philippines exercise
Filipinos prefer to cook or bake themselves
Over 40% of consumers state someone else typically cooks for them
Millennials state that ordering food for delivery is more convenient
64% of consumers look for healthy ingredients in food and beverages
Baby Boomers look to establish their own working schedule
Filipinos primarily desire to earn a high salary
Consumers in the Philippines say they uphold a division between their job and private life
Filipinos connect with friends through digital means
Younger generations are more likely to shop for leisure
Consumers in the Philippines primarily focus on value for money when planning a trip
Older generations aim for a safe destination when planning a trip
Filipinos walk or hike for exercise
Younger generations take part in other rigorous physical exercise
Consumers are interested in massages to improve wellbeing
Consumers are worried about climate change
Older generations are more likely to reduce plastic use
Consumers are motivated to employ eco-friendly materials for packaging
Consumers would rather buy fewer, higher quality items
Baby Boomers have a fondness for great bargains
Over 40% of consumers attempt to adopt a minimalist way of living
Generation X are most willing to buy second-hand items
Consumers in the Philippines would like to increase spending on health and wellness
Younger generations foresee increasing spending on education
Many Filipinos are capable of routinely saving some of their salary
Older generations are more concerned about their current financial situation
Younger consumers intend to save money over the next 12 months
Consumers proactively oversee the sharing of data and privacy preferences
Younger generations prefer to communicate online
Many consumers update social media profiles daily
Millennials regularly watch videos online
Younger generations are most likely to remotely monitor or control home appliances
Over half of consumers engage with businesses' social media content
Millennials are most likely to buy products on a social media platform
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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