This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in United Kingdom report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in United Kingdom report answers:
- How is the consumer mindset in United Kingdom changing? In United Kingdom, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in United Kingdom purchase decisions?
- Where and how do consumers shop in United Kingdom?
- What health-related activities do consumers in United Kingdom participate in?
- What megatrends should I focus on in United Kingdom (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in the UK
Consumers have complex ideals, preferences and concern
Older generations can easily express their identity with friends and family
Brits enjoy exploring innovative products and services
Millennials research the products and services they consume
Consumers in the UK say it is likely that they will experience greater happiness in the future
Millennials expect to be better off financially
While at home, consumers in the UK connect with friends or family virtually
Consumers prefer to prepare a meal themselves
Over 15% of consumers state someone else in the household cooks for them
Gen X are most likely to state that they do not like to cook
41% of consumers look for healthy ingredients in food and beverages
Millennials are most likely to prefer working for themselves
Consumers primarily desire to have a job security
Half of consumers say they have a strict boundary between their job and private life
Many consumers connect with friends through digital means
Millennials are most likely to go shopping for leisure
Consumers' top travel priority is getting value for money
Baby Boomers are most interested in a safe destination when travelling
UK consumers participate in walking or hiking for exercise
Younger generations are most likely to run or jog
Consumers are interested in meditation to improve wellbeing
Consumers in the UK are feeling uneasy about the effects of climate change
Consumers actively working towards greener and more sustainable practices
Consumers are motivated to use products designed to reduce energy consumption
Baby Boomers are most likely to share their opinion on social and political issues
Consumers in the UK enjoy discovering good deals
Older generations like to browse shops even if they do not intend to buy
Consumers are willing to buy second-hand or previously-owned items
Baby Boomers are most likely to lead a minimalist lifestyle
Most consumers subscribe to online streaming services
Consumers are set to increase spending on groceries and education
Baby Boomers are set to increase spending on groceries the most
Over 30% of consumers feel at ease with their financial situation
Generation X express the most concern over their finances
Younger generations expect to increase overall savings
Consumers actively manage data sharing and privacy settings
Baby Boomers are most likely to state that targeted ads are intrusive
Consumers visit social networking sites frequently
Millennials regularly watch videos online
Millennials are most likely to compare prices and buy online
30% of consumers in the UK follow or like companies' social media feed or posts
Younger generations are more likely to buy through social media platforms
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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