This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in USA report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in USA report answers:
- How is the consumer mindset in USA changing? In USA, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in USA purchase decisions?
- Where and how do consumers shop in USA?
- What health-related activities do consumers in USA participate in?
- What megatrends should I focus on in USA (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in the US
Consumers have complex ideals, preferences and concern
Older generations say that expressing their identity with friends and family comes naturally
Americans like to try new products and services
Millennials tend to prioritise investing in activities rather than material possessions
Consumers anticipate that their level of happiness will increase in the future
Millennials anticipate that they will be better off financially
While at home, consumers in the US exercise
Consumers in the US prefer to cook or bake a dish themselves
Almost 20% of Americans do not like to cook
Younger generations are most likely to lack confidence in their cooking skills
39% of consumers look for healthy ingredients in food and beverages
Millennials prefer the option of working from their own residence
Consumers primarily desire a high salary
Over 40% of consumers say they have a strict boundary between work and personal life
Consumers in the US engage in online social activities
Younger generations are more likely to go shopping for leisure
Consumers' top travel priority is value for money
Generation X are most likely to look for relaxation options when travelling
Americans walk or hike for exercise
Younger generations choose weight lighting or strength training as exercise
Consumers in the US are interested in meditation for stress-reduction
Americans are worried about climate change
Consumers actively engage in adopting more sustainable behaviors
Baby Boomers are motivated to use items that reduce energy consumption
Over a quarter of Americans will share their social and political views
Many Americans have a fondness for great bargains
Gen Z tend to buy or shop more often where they have a loyalty card/membership
Americans are open to purchasing used or pre-owned goods
Older generations seek products with easy to understand labels
Consumers subscribe to digital platforms for streaming content
Americans are set to increase spending on groceries
Younger generations foresee increasing spending on groceries the most
Americans express a worry over their present economic state
Millennials are most likely to regularly save a portion of their income
Younger generations expect to increase overall savings
Almost half of consumers proactively oversee the sharing of data and privacy preferences
Baby Boomers find targeted ads intrusive
Consumers frequently visit social networking sites
Younger generations regularly use apps to track health or fitness
Younger generations are most likely to buy an item or service online
Consumers show support for companies by following their social media updates
Generation Z are most likely to purchases through social media channels
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!