This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Turkey report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Turkey report answers:
- How is the consumer mindset in Turkey changing? In Turkey, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Turkey purchase decisions?
- Where and how do consumers shop in Turkey?
- What health-related activities do consumers in Turkey participate in?
- What megatrends should I focus on in Turkey (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Turkey
Most consumers are concerned about the rising cost of every day items
Older generations follow safety measures before leaving the house
Turks enjoy experimenting with new projects and services
Older generations are most likely to research products before purchasing
Consumers in Turkey say it is likely that they will experience greater happiness in the future
Baby Boomers look forward to having an increased amount of spare time
At home, consumers connect with friends or family virtually
Turks prefer to cook or bake themselves
Over a quarter of consumers say that another person is responsible for cooking for them
Gen Z are most likely to state that they do not have time to cook
63% of Turks look for healthy ingredients in food and beverages
Younger generations prefer a job that enables a positive work life balance
Consumers in Turkey primarily desire a high salary
Turks say they have a strict boundary between work and personal life
Turks engage in online social activities
Older generations go shopping for leisure
Consumers in Turkey primarily seek getting the best return on money spent when travelling
Baby Boomers are most likely to choose all-inclusive hotels and resorts
Turks walk or hike for exercise
Gen Z engage in alternative solo athletic activities
Consumers are interested in herbal remedies to improve wellbeing
Consumers in Turkey are concerned about the climate change
Almost half of consumers reduce plastic use and recycle items
Consumers are motivated to opt for products that consume less energy
Many consumers buy from brands aligned with their social and political values
Many consumers will buy fewer, higher quality items
Older generations are more likely to support local businesses
Over 30% of Turks attempt to adopt a minimalist way of living
Gen Z are most willing to buy second-hand or previously-owned items
Consumers in Turkey subscribe to online platforms for streaming media
Consumers in Turkey intend to increase spending on groceries
Older generations foresee increasing spending on groceries the most
Over 25% of consumers rely on credit cards or overdrafts for everyday expenses
Baby Boomers are the most unease about their current monetary status
Generation Z intend to save money over the next 12 months
Consumers in Turkey actively manage data sharing and privacy settings
Baby Boomers believe that targeted ads are intrusive
Turks utilise platforms for communicating digitally
Older generations regularly check their personal banking information online
Millennials are most likely to read consumer reviews and buy products online
Over a quarter of consumers buy items from social media platforms
Younger generations show support for companies by following their social media updates
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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