Consumer Values and Behaviour in United Arab Emirates

September 2026

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

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This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in United Arab Emirates report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in United Arab Emirates report answers:

  • How is the consumer mindset in United Arab Emirates changing? In United Arab Emirates, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in United Arab Emirates purchase decisions?
  • Where and how do consumers shop in United Arab Emirates?
  • What health-related activities do consumers in United Arab Emirates participate in?
  • What megatrends should I focus on in United Arab Emirates (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in United Arab Emirates
Consumers like to ensure health and safety measures are in place before they go out
Older generations feel comfortable expressing their identity around family and friends
Consumers enjoy experimenting with new products and services
Millennials prefer personalised offerings that are tailored to their individual preferences
Consumers anticipate that their level of happiness will increase in the future
Younger consumers anticipate being better off financially
While at home, consumers in United Arab Emirates connect with friends or family virtually
Consumers in United Arab Emirates prefer to cook or bake a dish themselves
Over 30% of consumers state they do not have time to cook
Younger generations prefer to engage in activities other than preparing meals
58% of Emiratis look for healthy ingredients in food and beverages
Older generations value a positive work life balance
Consumers in United Arab Emirates primarily want to earn a high salary
Consumers say they maintain a clear separation between their professional and personal life
Many consumers interact with their friends virtually
Generation X are most likely to shop for pleasure
Emiratis prioritise finding a safe destination when travelling
Baby Boomers are the most interested in quality food when travelling
Consumers in United Arab Emirates participate in walking or hiking
Older generations are more likely to practice yoga
Consumers in United Arab Emirates are interested in massages for stress-reduction
Consumers strive to positively influence the environment
Consumers actively reduce food waste and plastics use
Over 35% of consumers use energy-efficient products
Baby Boomers are most likely to share their opinion on social and political issues
Emiratis love exploring shopping malls
Baby Boomers are most keen to find discounts and bargains
Emiratis regularly seek strong or well-known brands
Baby Boomers are most likely to adopt a minimalist way of living
Consumers subscribe to online platforms for streaming media
Consumers in United Arab Emirates expect to increase spending on education
Millennials are set to increase spending on education the most
Over 30% of Emiratis are content with their financial situation
Baby Boomers are most concerned with the situation of their finances
Younger generations plan to increase savings over the next 12 months
Consumers actively manage data sharing and privacy settings online
Baby Boomer believe that targeted ads are intrusive
Most Emiratis use messaging or communication app almost every day
Gen X regularly go to social networking sites to update their profiles
Younger generations are most likely to buy a product or service online
45% of Emiratis follow or like companies' social media feed or posts
Millennials share their recent purchases on their social networks
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