Competitive Landscape
S Group Capitalises on Value Focus as Kesko's Lead Erodes
Convenience retailers in Finland is highly concentrated, with the top two players—Kesko and S Group—commanding the vast majority of sales. In 2025, Kesko, through its K-Market brand, held a 54% share, while S Group accounted for 37%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Convenience Retailers industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Convenience Retailers industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Convenience Retailers in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Convenience Retailers in Finland?
- Which are the leading retailers in Convenience Retailers in Finland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Convenience Retailers in Finland - Category analysis
Key Data Insights
Convenience Retailers Summary
Kesko and S Group Shift Focus as Price Pressures Drive Shoppers to Larger Stores
Convenience Stores Outnumber Rivals but Forecourt Retailers Lose Ground
S Group Repositions Coop to Capture Value-Focused Shoppers
Kesko and S Group Drive Online Sales as In-Store Value Stalls
Alepa, K-Market and Sale Expand Digital Reach to Offset In-Store Decline
Digitalisation and Scale Advantages Reshape Competitive Dynamics
S Group Capitalises on Value Focus as Kesko's Lead Erodes
Retail in Finland - Industry Overview
2025 Developments
Key Data Insights
S Group Leverages Affordability to Capture Cautious Spending
Discounters and E-Commerce Outperform as Price Drives Choices
S Group Attracts Cautious Shoppers with Affordable Supermarket Strategy
S Group and Kesko Reinforce Strength as Value Drives Consolidation
Retail E-Commerce Expands as Cross-Border Trade Challenges Local Players
Urbanisation and Regulatory Change Reshape Retail Innovation and Resilience
S Group and Kesko Dominate as Rivals Remain Distant
Lidl and Finlayson Spark Innovation to Enhance Brand Perception
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Mother’s Day and Father’s Day
Back to school
Country Reports Disclaimer
The following categories and subcategories are included:
Convenience Retailers
- Convenience Stores
- Forecourt Retailers
Convenience Retailers
The aggregation of convenience stores and forecourt retailers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Convenience Retailers research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!