Competitive Landscape
Familymart Leverages Private Label to Challenge 7-Eleven’S Stronghold
Convenience retailers in Japan remains a highly concentrated channel, with 7-Eleven, FamilyMart, and Lawson collectively holding a value share of 92% in 2025. Over the review period, the channel became more concentrated with these three players having increased their combined value share by three percentage points.
Lawson Acquires Save on and Launches a New and Innovative Store
Mergers and acquisitions activity in 2025 included the announced transfer of Save On, operated by Beisia Group, to Lawson, effective March 2026. This move will see Beisia Group exit the convenience stores business entirely, signalling further consolidation within the channel and reinforcing the position of the leading national chains.
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Overview:
Understand the latest market trends and future growth opportunities for the Convenience Retailers industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Convenience Retailers industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Convenience Retailers in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Convenience Retailers in Japan?
- Which are the leading retailers in Convenience Retailers in Japan?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Convenience Retailers in Japan - Category analysis
Key Data Insights
Convenience Stores Remain Central to the Lives of Many Locals
Convenience Stores Remain Central to the Lives of Many Locals
Family Mart Attracts New Shoppers with Lifestyle-Driven Convenience Wear
7-Eleven Pilots Autonomous Robots to Support Quick Delivery
Convenience Stores Will Retain a Central Role in Japan
Retailers Can Strengthen Loyalty by Expanding Their Role in the Community
Familymart Leverages Private Label to Challenge 7-Eleven’S Stronghold
Lawson Acquires Save on and Launches a New and Innovative Store
Retail in Japan - Industry Overview
Retailers Invest in Digital Innovation, Automation and In-Store Experiences
Key Data Insights
Retailers Invest in Digital Innovation, Automation and In-Store Experiences
Health and Beauty Specialists the Top Performer in 2025
Rakuten Leverages Private Label to Deepen Customer Engagement and Loyalty
Tourist Demand Key to Future Growth Prospects
Private Label and Slow Delivery Attracting Value-Driven Shoppers
Social Commerce Set to Shake up the Market
Aeon, Amazon and Rakuten Drive Consolidation through Scale and Innovation
Strategic Mergers Signal a New Era of Competition
Informal Retail
Opening Hours for Physical Retail
Seasonality
Hatsu Uri (“First Sales”) at New Year
Valentine’s Day
White Day
Mother’s Day
Father’s Day
Summer Bargains
Halloween
Black Friday and Cyber Monday
Christmas and Year-end Bargains
Country Reports Disclaimer
The following categories and subcategories are included:
Convenience Retailers
- Convenience Stores
- Forecourt Retailers
Convenience Retailers
The aggregation of convenience stores and forecourt retailers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Convenience Retailers research and analysis database.
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