Competitive Landscape
Cba Strengthens Position as Kerekes Joins Franchise Network
The convenience retailers landscape in Hungary is highly concentrated, with a small number of domestic companies dominating the channel. In 2025, CBA Kereskedelmi Kft continued to lead with a value share of 46%, followed by Co-op Hungary Zrt at 23% and Reál Hungária Élelmiszer Kft at 16%.
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Overview:
Understand the latest market trends and future growth opportunities for the Convenience Retailers industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Convenience Retailers industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Convenience Retailers in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Convenience Retailers in Hungary?
- Which are the leading retailers in Convenience Retailers in Hungary?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Convenience Retailers in Hungary - Category analysis
Key Data Insights
Convenience Retailers Summary
Lidl Brings Affordable Groceries to Rural Households as Small Stores Disappear
Electric Vehicles Drive Forecourt Retailers to Reinvent Their Offer
Small Rural Shops Rely on State Support to Survive Structural Pressures
Forecourt Operators Attract Dual-Purpose Visits to Drive Steady Gains
Cba Strengthens Position as Kerekes Joins Franchise Network
Retail in Hungary - Industry Overview
2025 Developments
Key Data Insights
Discounters and E-Commerce Platforms Outpace Traditional Formats
Lidl and Penny Attract Value-Seeking Shoppers with Loyalty and Assortment
Temu and Shein Reshape Price Expectations with Direct Supply Chains
E-Commerce and Discounters to Capture Demand for Value and Variety
Price Controls and Income Trends Reshape Competitive Strategies and Demand
Temu and Shein Intensify Pressure on Local Retailers’ Margins
Lidl 4 Keréken and Screvo Drive Innovation and Outreach
Informal Retail
Opening Hours for Physical Retail
Seasonality
Black Friday
Christmas
Back-to-school
Country Reports Disclaimer
The following categories and subcategories are included:
Convenience Retailers
- Convenience Stores
- Forecourt Retailers
Convenience Retailers
The aggregation of convenience stores and forecourt retailers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Convenience Retailers research and analysis database.
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