Competitive Landscape
7-Eleven Maintains Its Leadership by Expanding Stores and Updating Product Offerings
The convenience retailers channel remained highly concentrated in 2025, with 7-Eleven and Cheers together accounting for nearly 90% of the market share. In the latest available data, DFI Retail Group (the parent company of 7-Eleven) holds a 80% share, while NTUC FairPrice Co-operative (Cheers) follows with 12%.
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Overview:
Understand the latest market trends and future growth opportunities for the Convenience Retailers industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Convenience Retailers industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Convenience Retailers in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Convenience Retailers in Singapore?
- Which are the leading retailers in Convenience Retailers in Singapore?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Convenience Retailers in Singapore - Category analysis
Key Data Insights
Convenience Retailers Summary
Shell Partners with Foodservice Brands to Reposition Forecourt Outlets as Community Hubs
7-Eleven Drives Store Traffic with Social Media-Inspired Food Innovation
Forecourt Operators Shift to Foodservice and Lifestyle Concepts to Sustain Relevance
Foodservice Collaborations Attract Spend as Price Sensitivity Persists
7-Eleven Maintains Its Leadership by Expanding Stores and Updating Product Offerings
Retail in Singapore - Industry Overview
2025 Developments
Key Data Insights
Shell and Shopee Are Creating New Experiences and Enabling Seamless Commerce
Shopee Leverages O2o Integration to Drive E-Commerce Acceleration
Fairprice and Watsons Strengthen Private Label to Retain Shopper Loyalty
Shopee and Fairprice Sustain Lead as E-Commerce Consolidates
Informal Retail
Opening Hours for Physical Retail
Seasonality
Lunar New Year
Hari Raya Aidilfitri (or Hari Raya Puasa)
Christmas and New Year
Country Reports Disclaimer
The following categories and subcategories are included:
Convenience Retailers
- Convenience Stores
- Forecourt Retailers
Convenience Retailers
The aggregation of convenience stores and forecourt retailers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Convenience Retailers research and analysis database.
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