Competitive Landscape
Rewe Expands Forecourt Partnerships as Shell and Esso Lose Ground
Convenience retailers remained a relatively concentrated market in 2025, with the top three companies—Shell & DEA Oil GmbH, Esso Deutschland GmbH, and Deutsche BP Holding AG—holding a combined value share of 25%. However, the period from 2020 to 2025 saw a gradual decline in concentration, as leading players Shell & DEA Oil GmbH and Esso Deutschland GmbH both experienced a decline in their respective shares.
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Overview:
Understand the latest market trends and future growth opportunities for the Convenience Retailers industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Convenience Retailers industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Convenience Retailers in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Convenience Retailers in Germany?
- Which are the leading retailers in Convenience Retailers in Germany?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Convenience Retailers in Germany - Category analysis
Key Data Insights
Valora Leverages Foodservice Expertise
Valora Leverages Foodservice Expertise
Forecourt Retailers Drive Growth as Mobility and Foodservice Converge
Forecourt Retailers Will Remain Central to Growth
Circle K and Rewe Reshaping Forecourt Experience for Electric Mobility
Rewe Expands Forecourt Partnerships as Shell and Esso Lose Ground
Retail in Germany - Industry Overview
Consumers Look for Value Due to Germany's Stagnant Economy
Key Data Insights
Consumers Look for Value Due to Germany's Stagnant Economy
Discounters Shape Price Expectations as Supermarkets Adapt
Rewe Leverages Discount Pricing to Defend Share against Discounters
Discounters and Retail E-Commerce Set New Standards for Value and Convenience
Digital Innovation Will Be Key to Capturing Price-Focused Shoppers
Edeka Strengthens Its Lead Thanks to Expansion
Retail Shake-Up: Kodi, Tedi, and Zalando Reshape the Landscape
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Summer Sales
Country Reports Disclaimer
The following categories and subcategories are included:
Convenience Retailers
- Convenience Stores
- Forecourt Retailers
Convenience Retailers
The aggregation of convenience stores and forecourt retailers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Convenience Retailers research and analysis database.
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