Competitive Landscape
Sumber Alfaria Trijaya Tbk Pt and Indoritel Makmur Internasional Tbk Pt Maintain the Lead through Expansion
Convenience retailers in Indonesia remained highly concentrated in 2025, with Sumber Alfaria Trijaya TBK PT (Alfamart) and Indoritel Makmur Internasional TBK PT (Indomaret) leading the landscape, accounting for a combined 91% share of value sales. Over the five-year period to 2025, the industry has become marginally more concentrated, as Sumber Alfaria Trijaya increased its share from 43% in 2020 to 48% in 2025, while Indoritel Makmur Internasional, despite a gradual decline from 49% to 43%, remained the other major player.
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Overview:
Understand the latest market trends and future growth opportunities for the Convenience Retailers industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Convenience Retailers industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Convenience Retailers in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Convenience Retailers in Indonesia?
- Which are the leading retailers in Convenience Retailers in Indonesia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Convenience Retailers in Indonesia - Category analysis
Key Data Insights
Convenience Retailers Summary
Network Expansion Outpaces Sales Growth in Indonesia’S Convenience Retailer Market
Alfamart and Indomaret Broaden Private Label Ranges to Boost Margins and Appeal
Social Commerce Accelerates Digital Transformation in Convenience Retailers
Sustained Growth Is Expected to Be Supported by Expansion and Resilient Demand
Convenience Stores Will Retain the Lead as Forecourt Retailers Accelerate with Foodservice
Digital Strategies and Data-Driven Assortment Is Set to Reshape Shopper Engagement
Sumber Alfaria Trijaya Tbk Pt and Indoritel Makmur Internasional Tbk Pt Maintain the Lead through Expansion
Retail in Indonesia - Industry Overview
2025 Developments
Key Data Insights
Retail Records Moderate Growth as Structural Shifts and Evolving Retail Formats Reshape the Market
Small Local Grocers Leads Sales While Retail E-Commerce Drives Double-Digit Growth
Livestream Shopping and Social Commerce Reshape Retail through Real-Time Engagement and Digital-Driven Growth
Strong Growth Is Set to Be Driven by Rising Consumption, Macroeconomic Stability and the Rapid Expansion of Digital Retail Channels
Convenience Retailers and Variety Stores Will Drive Offline Growth as Retail E-Commerce Leads Channel Expansion
Experiential Retail Concepts Are Set to Integrate Lifestyle, Culture and Sustainability to Drive the Evolution of Physical Retail Spaces
A Gradual Consolidation Is Led by Sea Ltd and Tokopedia Pt as Cross-Channel Competition Intensifies
Informal Retail
Opening Hours for Physical Retail
Seasonality
Eid Al-Fitr/Lebaran
School holidays
Harbolnas (National Online Shopping Day)
Christmas
Country Reports Disclaimer
The following categories and subcategories are included:
Convenience Retailers
- Convenience Stores
- Forecourt Retailers
Convenience Retailers
The aggregation of convenience stores and forecourt retailers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Convenience Retailers research and analysis database.
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