Vilnius
Romanian,�Moldavian, Moldovan, English
In his role as Project Manager, Cosmin leads a global team of analysts, responsible for implementing research methods into new product development in retail channels. While managing all project stakeholders, Cosmin is responsible for the final delivery and integrity of a best-in-class dataset.
Cosmin has built his path at Euromonitor, starting as a research analyst, and moving on to a senior consultant role specialising in services and payments (retail, consumer finance, travel, consumer foodservice, digital consumer). Leveraging his extended experience in retail, Cosmin stepped in as Project Manager for channels (retail and digital consumer) research. In his previous work outside of Euromonitor, Cosmin demonstrated an entrepreneurial, results-oriented mindset, focusing on identifying opportunities and unmet demand, with innovative and personalised solutions targeting both businesses and consumers.
The post-pandemic price spikes have eased across much of Latin America, but 2026 is no clean recovery: inflation has settled near 4% and prices keep rising. Years of stacked increases have changed how people shop. This is inflation fatigue – consumers are not just spending less, they have become tactical, and the winners will adapt to it.
One in two consumers globally are using ChatGPT to search for products in 2026. Nearly four in five say AI has introduced them to a brand they hadn't considered before. And yet, we ask a shopper in Shanghai and a shopper in Seattle how they use generative AI to buy things, and there are two different stories that barely resemble each other.
AI is becoming retail’s new front door, transforming how consumers discover, evaluate and choose products. Now, retailers and brands face a critical question: can AI move beyond discovery and start rewiring the rest of the shopper journey?
