No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Vilnius
Romanian,�Moldavian, Moldovan, English
In his role as Project Manager, Cosmin leads a global team of analysts, responsible for implementing research methods into new product development in retail channels. While managing all project stakeholders, Cosmin is responsible for the final delivery and integrity of a best-in-class dataset.
Cosmin has built his path at Euromonitor, starting as a research analyst, and moving on to a senior consultant role specialising in services and payments (retail, consumer finance, travel, consumer foodservice, digital consumer). Leveraging his extended experience in retail, Cosmin stepped in as Project Manager for channels (retail and digital consumer) research. In his previous work outside of Euromonitor, Cosmin demonstrated an entrepreneurial, results-oriented mindset, focusing on identifying opportunities and unmet demand, with innovative and personalised solutions targeting both businesses and consumers.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Retail competition’s next phase will be shaped by how effectively retailers influence demand, conversion and loyalty across an increasingly connected journey. Discovery, conversion and speed are becoming competitive battlegrounds as technology reshapes how demand is created and captured. GenAI, social commerce and quick commerce are opening new routes to consumers, forcing retailers to rethink how they earn and sustain loyalty, not just how they sell.
Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.