Competitive Landscape
Teeba Investment Co Leverages Health Positioning to Expand Share Lead
Dairy in Jordan in 2026 is moderately concentrated, with the top three companies, Teeba Investment Co, Hammoudeh Food Industries Co, and Al Youm Food Co, collectively predicted to hold a 50% share. Teeba Investment notably increased its share from 18% in 2025 to 20% in 2026, strengthening its lead over Hammoudeh Food Industries, which maintains a stable 15% share, and Al Youm Food, which has risen to 15%.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy in Jordan?
- Which are the leading brands in Dairy in Jordan?
- How are products distributed in Dairy in Jordan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Jordan?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy in Jordan - Category analysis
Key Data Insights
Dairy Summary
Traditional Staples Sustain Dairy Demand Despite Affordability Pressures
Cheese Drives Value as Labaneh Sustains Household Demand
Yopro and Almarai Protein Capture Health-Conscious Consumers with Functional Innovation
Labneh and White Cheese Anticipated to Anchor Resilient Household Spending
Tourist Arrivals Projected to Drive up Foodservice Demand for Yoghurt and Labneh
Brands Expected to Adjust Pack Sizes and Pricing to Retain Value-Conscious Shoppers
Teeba Investment Co Leverages Health Positioning to Expand Share Lead
Small Local Grocers Sustain Daily Dairy Purchases through Routine Shopping
E-Commerce Accelerates as Consumers Seek Convenience and Product Variety
Dairy Products and Alternatives in Jordan - Industry Overview
2026 Developments
Key Data Insights
Teeba and Hammoudeh Sustain Daily Demand with Affordable Dairy Staples
Traditional Labneh and White Cheese Drive Resilient Consumption
Al Juneidi Closure Accelerates Focus on Pricing and Value Innovation
Smaller Producers Anticipated to Exit as Larger Brands Capture Rising Demand
Labneh and Yoghurt Set to Sustain Value While Plant-Based Dairy Remains Marginal
Promotions and Smaller Packs Expected to Protect Share as Value Becomes Critical
Teeba Leverages Health Claims to Outpace Rivals in Share Gains
Small Local Grocers Maintain Dominance as Modern Retail Advances
E-Commerce Accelerates as Consumers Embrace Digital Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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Dairy
This is the aggregation of butter and spreads, cheese, drinking milk products, yoghurt and sour milk products and other dairy. Non-dairy alternatives are included within Plant-based Dairy.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dairy research and analysis database.
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