Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of honey in Denmark have been struggling in recent years and volume sales have continued to decline in 2024, primarily due to consumer price sensitivity and growing competition from alternative sweeteners like agave, stevia, and maple syrup.…
Sauces, dips, and condiments in Denmark is characterised by its maturity, showcasing a well-established market with a diverse array of offerings. As consumers become more sophisticated in their tastes, there has been a notable shift towards premium…
Frozen ready meals has experienced a surge in popularity in Denmark in the latter years of the review period, driven by the convenience and longer shelf life of these products, and their ability to provide quick, nutritious meal options. Danish…
Olive oil has continued to face significant price pressure in 2024, even as prices for other edible oils, such as sunflower and vegetable oil, have started to decline. Poor harvests in key olive oil-producing countries, combined with increased…
Cooking ingredients and meals has seen growth in current value and retail volume terms in 2024. While in 2023 inflation remained high, in 2024 it started to stabilise, which resulted in slower price growth and provided a boost to volume sales.…
In 2023, single person households were the most common in Denmark, influenced by societal shifts towards education and career development, and an ageing population. By 2028, this trend is expected to continue, with single person households forecast…
In 2024, wound care in Denmark, particularly sticking plasters and gauze, saw positive growth. As Danish consumers resumed more active lifestyles after the pandemic, outdoor activities have surged, leading to an increased number of small cuts,…
In 2024, meal replacement products continued to see positive value growth in Denmark, although at a slightly lower rate than in previous years. While meal replacements remain a convenient option for some consumers, there has been a noticeable shift…
In 2024, vitamins continued to see solid positive growth, reflecting the ongoing health and wellness trend amongst Danish consumers. Many are increasingly focused on adding vitamins to their daily routines to improve overall health and support…
In 2024, sports nutrition in Denmark continued to experience strong growth across all product categories. A significant number of Danish consumers are enthusiastic about fitness, particularly gym-goers, which drives demand for sports nutrition…