Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
The briefing examines how automotive industry performs globally and in the largest countries in terms of automotive output. The report also provides data for production, market size, imports, exports, industry’s costs, industry’s profitability and…
Sustainability is high on the agenda among Nordic consumers which has led to local businesses investing resources into acting in a sustainable fashion. Collaboration, innovation and resource consciousness among businesses are some tools that have…
The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…
Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…
This report provides a global overview of industrial trends from 2022 through to 2027 for the key manufacturing and service sector industries. Insights analyse long-term global trends that can help businesses adapt to changes in the production and…
Denmark’s strong infrastructure and neat legal system as well as great conditions for opening a business result in strong business environment. The main economic advantages of the country also include flexible labour regulations and advanced digital…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Light vehicles are forecast to see slower growth over the forecast period, with SUVs and crossovers representing 61% of total sales by 2027. The government’s financial incentives, such as lower registration taxes favouring electric and zero-emission…
Denmark enjoys considerable economic freedom and is one of the least corrupt countries globally, but the income tax burden is high. The economy is slowing markedly, but inflation has retreated and unemployment is lower than peers. Although there is a…
Apparel accessories is recovering in 2023, following a noticeable decline in 2022 as consumers shifted away from buying face masks in the post-pandemic era. Whilst retail volume sales remained in decline, apparel accessories reported positive current…
Overall, apparel and footwear continued to witness positive current value growth in 2023, although as in the previous year much of this growth was driven by inflation and retail price increases. In the face of these higher prices and costs of living,…
In 2023, childrenswear continues to see robust growth in value terms, although this is largely driven by inflation and price increases. Inflation has fallen slightly, but it continues to be a hindrance to volume growth, with sales pushed back into…
Footwear is struggling to recover from the harsh impact of the COVID-19 pandemic, with retail volume and current values sales still below pre-pandemic levels in 2023. Although 2021 brought a renewed interest in footwear with consumers returning to…
Hosiery witnessed an increase in current value growth in 2023 fuelled by price rises, but this only lowered consumer confidence forcing cutbacks on these products, alongside other apparel. The category was heavily impacted by COVID-19 as women spent…
Retail volume sales of jeans were pushed into decline in 2023, as demand was stifled by price increases and the high cost of living. Denmark’s inflation rate soared in 2022, alongside many other European countries, pushing up costs and the retail…
Menswear continues to see buoyant current value growth in 2023, although this is mainly driven by price rises as inflation remains well above average in Denmark. Consumers have been making cutbacks on men’s apparel leading to a small decline in…
Sportswear value sales continued to rise in 2023, although much of this growth was driven by inflation and price increases. Consumers have made cut backs on sportswear, as in many other major categories, as disposable incomes are squeezed. Danish…
Womenswear continued to see positive current value growth in 2023, although this was mainly driven by inflation and retail price increases. Inflationary pressure began to surge in 2022 following the start of the war in Ukraine. Consumer confidence…
This briefing examines how the pharmaceuticals and medical equipment industry is performing globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size,…
Increasing interest rates are having an impact on consumer lending in 2023, with growth lower than the previous year. That being said, growth is still positive as the economy fares fairly well, in spite of inflation continuing to rise, though at a…
There is expected to be moderate growth in consumer credit gross lending in 2023, though growth will be significantly lower than the previous year. In terms of housing/mortgages, gross lending is expected to fall. A second year of rising interest…
While the number of cards in circulation is expected to remain stable, with only a marginal increase, there is expected to be a double-digit increase in total transaction values. This is largely explained by inflation, particularly as the spend on…
Denmark is mostly a cashless country, and debit cards continue to be the most popular payment method, both in terms of number of transactions and total transaction value, The number of cards is only expected to increase slightly in 2023, as the…
In terms of financial cards, Denmark is a saturated market and the number of cards in circulation is not expected to increase significantly across debit, credit, pre-paid or store cards.
While there is a significant number of pre-paid cards in Denmark, the spend is not significant. That being said, there is expected to be a modest increase in value spend in 2023, largely driven by rising inflation. With debit cards having significant…
Store cards continue to lose popularity in Denmark, with the number of cards in circulation expected to fall slightly, with total transaction value falling significant. This is in spite of rising inflation. Store cards have not kept up with…
The health and wellness movement continues to drive demand for organic and eco-friendly products within baked goods. Even though many Danes are on the lookout for cost-effective options, they are increasingly open to paying a premium for products…
Breakfast cereals, along with most packaged food categories, faced notable price hikes in 2022, precipitated by high inflation and wheat shortages. Thus, the category saw double-digit growth in current value terms in 2022 but a slight decline in…
Organic food is popular among Danish consumers, with it being seen to embody a blend of quality, health, and environmental responsibility. They typically often associate organic products with fewer pesticides, better nutritional value, and a lower…
Sales of processed poultry have continued to grow in retail volume terms in 2023 despite the high price hikes caused by inflation and the increase in the cost of raw materials and energy. These products are still relatively cheap compared to other…
Sales of rice, pasta, and noodles saw a sharp decline in sales in retail volume terms in 2022 with only modest growth seeing seen in 2023. This can be attributed in large part to a stabilisation of demand following the dynamic growth experienced in…
In 2023, the foodservice industry has shown further signs of recovery, leading to stabilised sales of staple foods, while retail sales have reverted to pre-pandemic patterns. However, due to global political and economic instability, Denmark has…
Standard fresh coffee volume sales continued to slide in 2023 as an increasing number of Danes are cutting down on the amount of coffee that they drink daily. Younger consumers are likely to consume fewer cups of coffee than their older counterparts,…
The hot drinks market is facing falling volume sales as younger consumer segments, in particular, are opting to consume hot drinks less frequently in key categories, particularly coffee. However, value sales remain positive as, while consuming less…
The sales of chocolate-based flavoured powder drinks, the only category of other hot drinks available in Denmark, declined in 2023 as the category is increasingly considered unhealthy. Typically, these drinks are consumed by children and Danish…
Denmark is considered to be a country of coffee lovers. Tea, in many respects, is considered simply a seasonal hot drink. In 2023, overall, tea volumes were moderately down, with decline driven by falling sales of black tea. This category is mature…
Bottled water off-trade volume sales grew in 2023 thanks to increasingly health conscious Danish consumers looking for healthier drink options. While non-flavoured sparking and still bottled water sales only saw moderate volume growth, flavoured and…
Overall carbonates volume sales saw continued growth in 2023, driven by increased sales of reduced sugar carbonates. The migration from regular carbonates to reduced sugar options was strong during the year. The high sugar content of regular…
The volume decline of concentrates accelerated in 2023. Traditionally, the concentrates category in Denmark is mostly comprised of liquid concentrates with fruit flavour. The category has been struggling due to a lack of investment and innovation…
Energy drinks posted overall positive volume growth in 2023. This was driven by reduced sugar energy drinks sales, while regular energy drinks experienced a slight decline in volume sales. Regular energy drinks still account for a larger share of…
Overall juice volume sales grew moderately in 2023 thanks to the positive performance of not from concentrate 100% juice and coconut and other plant waters. These are the only areas within juice that consumers consider to be healthy, and are,…
Demand for RTD coffee remains limited in Denmark but is expanding rapidly amidst rising consumer awareness. RTD coffee is largely reliant on impulse purchases, as the product is known mainly as a more convenient alternative to the fresh, hot coffee…
RTD tea volume sales saw healthy growth in 2023 thanks largely to rising demand in two key areas – the emerging carbonated RTD tea and kombucha category, which saw double-digit volume growth during the year, and reduced sugar RTD tea. Both these…
Soft drinks saw moderate volume growth in the Danish market in 2023. Value growth was stronger as inflation and increased costs affected the pricing of soft drink products. However, soft drinks clearly had its winners and losers, with growth rates…
Sports drinks sales doubled in 2023 as the Prime brand entered the category and introduced reduced sugar products to Denmark. Up until 2023, only regular sports drinks were available in the Danish market. Previously, sports drinks sales were…
Retail volume sales of air treatment products are normalising following the fluctuations of recent years, when the COVID-19 pandemic boosted demand. In the post-pandemic era, there has been less immediate need for air treatment products. Household…
Danish economic conditions have softened in 2023 with the rate of inflation easing and retail prices moderating in most categories. Excess levels of stock have encouraged retailers to pursue price cutting strategies in a bid to stimulate demand,…
Retail volume sales continue to decrease in 2023, following the high level demand seen at the height of the COVID-19 pandemic. Many households replaced existing dishwashers during this period as consumers were in lockdown, and so given the lengthy…
Food preparation appliances witnessed a strong increase in retail volume sales during the pandemic years, but this was followed by a sharp downward trend in 2022. With so many households having invested during the pandemic, there was less immediate…