Ecuador

Air care was negatively impacted by the arrival of the pandemic as many consumers considered these products to be irrelevant. However, as fear of the pandemic has waned, consumers have turned to air care products again as they look to create a…

Ecuador has witnessed a remarkable expansion of its air routes with the introduction of new airlines alongside the growth of existing ones. One such noteworthy addition is Arajet, a low-cost carrier that commenced operations in the final quarter of…

Ecuador’s widespread vaccination campaign helped Ecuador to start 2022 with the effects of the pandemic greatly reduced. There were still outbreaks in the first quarter due to the omicron variant, which led to mild restrictions during this period.…

Pharmacies continue to have significant influence over the value sales of analgesics in Ecuador. For instance, in lower income neighbourhoods, pharmacies are generally stocked with generics, whereas in wealthier neighbourhoods, mainly branded…

In 2023, away-from-home tissue and hygiene in Ecuador recorded positive double-digit value growth. The start of 2022 was marked by a spike in COVID-19 cases due to the Omicron variant, with fears surrounding the virus impacting away-from-home leisure…

2023 saw significant growth in sales of baby wipes offered under brands imported from China. The appearance of these Chinese brands, which represent the ideal combination of high quality and low price, has played a key role in reenergising the…

The declining birth rate during the pandemic has had a significant impact on the baby food industry in Ecuador. With fewer babies being born, there is a smaller target market for baby food manufacturers. The high cost of baby food products has…

Throughout 2023, the bread industry has faced several challenges. The global surge in prices for wheat, oil, and butter, all of which are crucial components for bread production, has caused issues for manufacturers. In addition, the cost of eggs in…

2023 saw a continuation of the negative volume sales trends that were registered in bath and shower in 2022, although sales declines were less severe during the year. These negative trends can be attributed largely to the declining use of products…

The current socioeconomic situation in Ecuador is becoming more challenging and complex for consumers and fmcg companies alike, with 2023 witnessing political instability and a deterioration of the security situation in the country. All of these…

A number of key sporting events boosted beer sales in 2022. Guayaquil hosted the final of the Copa Libertadores bringing many tourists in from Latin America, most of them Brazilians who enjoy drinking beer. Amstel launched a special commemorative…

Bleach is a sizable product area in Ecuador, as consumers appreciate its affordable pricing. During the COVID-19 pandemic, bleach was one of the star products for home disinfection and consequently volume sales expanded by over one-third in 2020…

As the pandemic's grip wanes, tourists, including a significant number of elderly travellers, have rekindled their passion for exploration, both domestically and internationally. The elderly, once deemed vulnerable during the pandemic, now venture…

A substantial surge was seen in the average unit price of bottled water towards the end of the review period, with the category recording higher average unit price increases than virtually all other categories of soft drinks over the course of 2022…

Breakfast cereal prices have witnessed a significant rise in 2023, the result of the ongoing inflations and the rising costs of raw materials. Many prominent cereal brands, including Chocapic, Froot Loops, Trix, and Zucaritas, are imported, rendering…

This report assesses the business environment in Ecuador, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

Butter consumption in Ecuador is relatively low compared to other countries in the region. This is due in part to the availability of cheaper alternatives such as margarine, which are more commonly used for both cooking and baking. Margarine has a…

The 2017 imposition of taxes on sugary beverages has led to the emergence of a price gap between regular cola carbonates and reduced sugar cola carbonates, which has made reduced sugar variants more economically attractive. With high inflation having…

Queso fresco (fresh cheese) is the most consumer cheese in Ecuador. In this category, the participation of the informal industry is very pronounced as cheese consumption is very regional. Each area is accustomed to the type of cheese that is produced…

The consumption of chocolate confectionery is heavily reliant on purchases made in the traditional channel, where a significant proportion of sales is driven by impulse buying. With the pandemic now behind them, consumers have been able to return to…