Ecuador

Air care was negatively impacted by the arrival of the pandemic as many consumers considered these products to be irrelevant. However, as fear of the pandemic has waned, consumers have turned to air care products again as they look to create a…

Diplomatic tensions between Ecuador and Mexico have led to the suspension of airline routes between the two countries in the latter half of 2024. In July, Aeroméxico paused all its flights in Ecuador until December due to a decline in tourism between…

Alcoholic drinks in Ecuador operates within a challenging macroeconomic environment. Despite a modest GDP growth in 2023, the country grappled with political instability and security concerns. President Guillermo Lasso's dissolving of the National…

Analgesics in Ecuador is seeing significant advertising investment by multiple category players. In 2024, much of this investment focused on highlighting the versatility of analgesics in an attempt to widen the consumer base in the country and drive…

In 2023, away-from-home tissue and hygiene in Ecuador recorded positive double-digit value growth. The start of 2022 was marked by a spike in COVID-19 cases due to the Omicron variant, with fears surrounding the virus impacting away-from-home leisure…

2023 saw significant growth in sales of baby wipes offered under brands imported from China. The appearance of these Chinese brands, which represent the ideal combination of high quality and low price, has played a key role in reenergising the…

Baby food in Ecuador experiences a negative performance in 2024, primarily driven by the declining birth rates that reduce the target audience for these products. This demographic shift is compounded by the ongoing economic crisis, which…

Throughout 2023, the bread industry has faced several challenges. The global surge in prices for wheat, oil, and butter, all of which are crucial components for bread production, has caused issues for manufacturers. In addition, the cost of eggs in…

2023 saw a continuation of the negative volume sales trends that were registered in bath and shower in 2022, although sales declines were less severe during the year. These negative trends can be attributed largely to the declining use of products…

The current socioeconomic situation in Ecuador is becoming more challenging and complex for consumers and fmcg companies alike, with 2023 witnessing political instability and a deterioration of the security situation in the country. All of these…

Beer in Ecuador witnessed a dynamic struggle for dominance in 2023. Cervecería Nacional, the incumbent leader, leveraged its diverse product portfolio catering to various socioeconomic segments and extensive national distribution network to maintain…

Bleach is a sizable product area in Ecuador, as consumers appreciate its affordable pricing. During the COVID-19 pandemic, bleach was one of the star products for home disinfection and consequently volume sales expanded by over one-third in 2020…

Online bookings continue to gain share in Ecuador, especially with the ascendancy of Generation Z consumers, who are entering the workforce with augmented purchasing power. As this tech-savvy generation asserts its influence in the travel domain, the…

A substantial surge was seen in the average unit price of bottled water towards the end of the review period, with the category recording higher average unit price increases than virtually all other categories of soft drinks over the course of 2022…

Breakfast cereal prices have witnessed a significant rise in 2023, the result of the ongoing inflations and the rising costs of raw materials. Many prominent cereal brands, including Chocapic, Froot Loops, Trix, and Zucaritas, are imported, rendering…

This report assesses the business environment in Ecuador, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

The price of margarine in Ecuador continues its downward trend in 2024, following the sharp increase observed in 2022, triggered by the onset of the Russian invasion of Ukraine. The price of margarine is closely tied to the cost of edible oil, which…

The 2017 imposition of taxes on sugary beverages has led to the emergence of a price gap between regular cola carbonates and reduced sugar cola carbonates, which has made reduced sugar variants more economically attractive. With high inflation having…

Cheese sales in Ecuador are significantly impacted by the country's ongoing economic challenges in 2024, with many families reducing or even eliminating cheese from their diets due to rising prices. As the Ecuadorian economy remains stagnant, the…

Chocolate confectionery sales in Ecuador are highly seasonal, with a significant portion concentrated in the last quarter due to Christmas celebrations. During this time, it is customary to exchange chocolate as gifts and fill Christmas bags for…