Egle is a Senior Consultant in Euromonitor International’s Innovation practice, specialising in the analysis of new product launches across the FMCG landscape. She focuses on connecting product innovation with consumer behaviour, identifying emerging attributes and claims, and uncovering market white spaces. Through cross-category, data-driven insights, she helps clients understand innovation and consumer trends to inform strategic decision-making.

Egle provides strategic insights into consumer behaviour, innovation strategy, and new product launches across the FMCG landscape. 

Egle works closely with the Consumers and Industries teams at Euromonitor to deliver strategic innovation and product development insights for FMCG clients. In addition to her innovation work, she contributes to the development and analysis of Euromonitor’s Megatrends and Global Consumer Trends.