Vilnius
English
Egle is a Senior Consultant in Euromonitor International’s Innovation practice, specialising in the analysis of new product launches across the FMCG landscape. She focuses on connecting product innovation with consumer behaviour, identifying emerging attributes and claims, and uncovering market white spaces. Through cross-category, data-driven insights, she helps clients understand innovation and consumer trends to inform strategic decision-making.
Egle provides strategic insights into consumer behaviour, innovation strategy, and new product launches across the FMCG landscape.
Egle works closely with the Consumers and Industries teams at Euromonitor to deliver strategic innovation and product development insights for FMCG clients. In addition to her innovation work, she contributes to the development and analysis of Euromonitor’s Megatrends and Global Consumer Trends.
Euromonitor International will present its first Innovation Awards at the Global Innovation Forum in London on 18 November 2026. Under the theme Signals of What’s Next, the awards will recognise FMCG innovations that offer compelling evidence of where markets and categories are heading.
Global market volatility, cautious consumer spending and tightening margins are forcing FMCG companies to rethink how they innovate. As volume growth stalls, FMCG players are increasingly prioritising value creation over unit expansion. New online product launches fell by 20% in 2025, reversing the previous year’s growth and signalling a clear pivot from high‑volume, low‑impact launches towards fewer, more evidence‑led bets.
Snacking has long been associated with indulgence – a moment to treat yourself with a burst of flavour and texture. Today, rising health consciousness and closer attention to ingredients and functionality are reshaping how consumers perceive snacks and what they expect from them.