Emilija Balsyte
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Emilija Balsyte

Associate Research Analyst

Vilnius

English, Lithuanian

Emilija is responsible for conducting and delivering market research for the Eastern European region and Scandinavia.

Emilija conducts trade discussions with leading fashion and beauty market players, collects and presents data analysis and trend forecasting, manages in-country analysts and provides commercial support. Before joining Euromonitor, Emilija gained experience in numerous contemporary and luxury fashion roles, including brand and e-commerce management, marketing and consumer retention.

Related to Health and Beauty

Article

Luxury Is Becoming AI’s Blind Spot

Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.

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Global Insight Manager: E-Commerce