Emilija Balsyte
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Emilija Balsyte

Associate Research Analyst

Vilnius

English, Lithuanian

Emilija is responsible for conducting and delivering market research for the Eastern European region and Scandinavia.

Emilija conducts trade discussions with leading fashion and beauty market players, collects and presents data analysis and trend forecasting, manages in-country analysts and provides commercial support. Before joining Euromonitor, Emilija gained experience in numerous contemporary and luxury fashion roles, including brand and e-commerce management, marketing and consumer retention.

Related to Health and Beauty

Article

Diapers, Periods and Dignity: Latin America's Hygiene Shift

Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.

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