No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
London
English
Farhat is Research Manager at Euromonitor, where he leads on industries pertaining to services, payments and fashion.
Farhat manages a team of analysts responsible for conducting market research and analysis for services, payments and fashion industries, with a focus on Western Europe. He advises clients across this region and has a special interest in innovative tools, new methodologies and process re-imagination. Farhat previously worked as a Product Manager with Euromonitor Consulting, looking after a team of analysts redefining productised solutions.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.
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