Farhat Hanif
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Farhat Hanif

Research Manager

London

English

Farhat is Research Manager at Euromonitor, where he leads on industries pertaining to services, payments and fashion.

Farhat manages a team of analysts responsible for conducting market research and analysis for services, payments and fashion industries, with a focus on Western Europe. He advises clients across this region and has a special interest in innovative tools, new methodologies and process re-imagination. Farhat previously worked as a Product Manager with Euromonitor Consulting, looking after a team of analysts redefining productised solutions.

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Reflections from World Perfumery Congress 2026

World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.

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Global Insight Manager: Beauty and Personal Care
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Latin America’s Beauty Consumers Are Digital First, but Not Digital Only

Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.

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Unlocking Innovation in Vitamins and Dietary Supplements with Premium Health Claim Combinations

As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.

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Head of Research: Product Development and Training

Events

In person Past event
10 February 2026 08:15 GMT

FinovateEurope

United Kingdom - InterContinental O2, London, SE10 0TW

FinovateEurope 2026 is the premier fintech event, bringing together over 1,000 industry leaders for 30+ live demos, expert panels, and dynamic networking.

Speaker: Farhat Hanif