Finland

Sweet spreads is seeing exceptional value growth in Finland in 2024, along with robust volume growth. This is in contrast to the negative performance seen in 2023. We also note that sweet spreads is a mature category in the country, thus players are…

Sauces, dips and condiments is facing challenges in Finland in 2024, due to the relative maturity of the category, alongside inflationary pressures supressing potential volume sales. This means value growth is small, and volume growth is struggling…

Ready meals and soups is enjoying healthy volume growth as well as value growth in Finland in 2024, thanks to the convenience aspect of such products. Ready meals and soups are used both for light meals (e.g., to eat during lunch break) and to…

Edible oils is seeing a positive performance in Finland in 2024, with robust value sales and small positive volume gains. However, the category has been notably impacted by the soaring prices seen in olive oil globally. Indeed, climate conditions…

Cooking ingredients and meals is seeing healthy volume and value sales in Finland in 2024, thanks to the revived trend for consumers to prepare their meals at home. Whilst we saw rebound to foodservice following the reopening of society after the era…

In 2023, single-person households were the most common type in Finland, influenced by societal shifts and an ageing population. Furthermore, urbanisation was higher than the regional average, with a trend towards city living due to economic and…

Wound care is seeing sales rise moderately in current value terms in Finland in 2024, even as volume sales rise only marginally. The increase in value sales is being driven primarily by rising unit prices. While volume sales remain well below the…

Weight management and wellbeing product sales continue to fall in 2024. One reason for this decline is the new regulations from the European Commission requiring companies to change the ingredients and consistency of products. In addition to this,…

Vitamin sales in Finland in 2024 are stagnant in current value terms, though remain above pre-pandemic levels. The only product areas to see higher growth are some specific single vitamins – immature segments such as vitamin A are rising healthily,…

All members of sports nutrition are enjoying volume current value growth in Finland in 2024. During the review period, a large part of value growth stemmed from increased ingredient costs; in 2024, prices are lower and growth is resulting from…

Sleep aids sales continue to rise in 2024, following on from previous positive years, though growth rates are starting to slow. The major disruptions to lifestyles and the increasing economic pressures experienced in the last few years have led to a…

Paediatric consumer health is seeing significant current value growth in Finland in 2024, with paediatric digestive remedies supporting sales to a large extent. This segment saw several new products launched during the review period, and its relative…

NRT smoking cessation aids is seeing sales plummet in Finland in 2024. The category has been adversely affected by new regulations relating to other NRT introduced in May 2023. Nicotine pouches, which were previously only sold as OTC medicine, are no…

Herbal/traditional products in Finland is posting healthy current value growth in 2024, stemming from increased consumer interest in natural ingredients, as well as manufacturer activity. The offer of herbal/traditional products has expanded…

Eye care sales in Finland are rising rapidly in 2024, following a few years of less dynamic growth. The increasing use of digital screens for both work and leisure, with smartphones becoming ever more central to virtually every area of consumers’…

Digestive remedies in Finland is showing healthy growth in 2024. Several product areas are seeing a positive performance, with some being driven by the increase in travel since the ending of COVID-19 related restrictions, while others have been…

Dietary supplements is seeing moderate growth in terms of current value sales in Finland in 2024, with combination dietary supplements – both standard and herbal – doing well. By contrast, mature segments such as fish oils are in decline. Rising unit…

Dermatologicals in Finland is a mature category that continues to see healthy sales growth in 2024. Growth is supported by launches of value-added products, as well as by an unusual scabies epidemic which has boosted sales of antiparasitic products.…

Cough, cold and allergy (hay fever) sales are falling slightly in Finland in 2024, having been in flux ever since the COVID-19 pandemic. However, different segments are facing different fortunes – sales of cough and cold products are suffering more…

In 2024, consumer health overall in Finland is seeing moderate value growth, primarily influenced by the ongoing economic challenges affecting specific segments such as basic OTC products. As a result, consumers are increasingly opting for generics…