Finland

Yoghurt and sour milk products in Finland is experiencing maturity in 2024, with inflation and economic recession prompting consumers to cook more at home. This shift in consumer behaviour is significantly influencing market dynamics. Brands like…

Wound care is seeing sales rise moderately in current value terms in Finland in 2024, even as volume sales rise only marginally. The increase in value sales is being driven primarily by rising unit prices. While volume sales remain well below the…

Despite being a mature product area, wipes in Finland continued to thrive in 2023, propelled by the enduring appeal of convenience. The price increase during the year prompted consumers to adopt a more discerning approach, carefully evaluating…

Wine in Finland saw declining sales in total volume terms in 2023. This was attributable entirely to a decrease in off-trade consumption, following the revival of personal imports from the neighbouring countries of Estonia and Lativia, where unit…

Weight management and wellbeing product sales continue to fall in 2024. One reason for this decline is the new regulations from the European Commission requiring companies to change the ingredients and consistency of products. In addition to this,…

Vitamin sales in Finland in 2024 are stagnant in current value terms, though remain above pre-pandemic levels. The only product areas to see higher growth are some specific single vitamins – immature segments such as vitamin A are rising healthily,…

In 2023, consumers in Finland returned to normal lifestyles, with more citizens working in offices and travelling, and with more mobility, vending witnessed solid value growth to surpass pre-pandemic levels. Also, local “vending hubs” and their…

Inbound and outbound travel continues on the path to recovery in 2024 with the number of trips gradually moving towards pre-pandemic levels, although domestic travel remains the largest area. Many consumers continue to visit their summer cottages,…

Inbound arrivals continue to see dynamic double-digit growth in terms of number of trips in 2024, albeit numbers are unlikely to reach pre-pandemic levels. The measures taken to control the spread of COVID-19 led to a steep decline in inbound travel,…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

The notable unit price growth in 2023 has prompted many Finns to optimise their consumption of toilet care products. Consumers are shifting away from in-cistern toilet blocks (ITBs) towards toilet liquids/foams due to their lower cost and the ability…

Retail sales of tobacco in Finland continued to fall in volume terms in 2023, consistent with the downward trend in smoking prevalence across the country. Finns are very aware of the harmful impact of smoking, especially since the COVID-19 pandemic,…

Tissue and hygiene in Finland witnessed a notable change in 2023, marked by a slowdown in price increases. However, the lingering effects of previous hikes left consumers highly attuned to costs, driving a preference for more affordable options. The…

In 2023, tea volumes continue to normalise to pre-pandemic levels, with foodservice gaining ground after the lockdowns led to closures. By contrast, retail is facing declining volume sales due to weaker consumption at home now that consumers are keen…

The Tampere in Finland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Sweet spreads is seeing exceptional value growth in Finland in 2024, along with robust volume growth. This is in contrast to the negative performance seen in 2023. We also note that sweet spreads is a mature category in the country, thus players are…

Sweet biscuits, snack bars and fruit snacks in Finland will struggle to generate any more than marginal growth in retail volume terms in 2024,in the context of the high cost of living. Such products also face heavy competition from other types of…

Sustainability is high on the agenda among Nordic consumers which has led to local businesses investing resources into acting in a sustainable fashion. Collaboration, innovation and resource consciousness among businesses are some tools that have…

Surface care faces challenges during a period of price growth in 2023, with consumers focusing on essential purchases. Sprays, especially basic surface care sprays, remain the most popular format. However, disinfecting products experienced a notable…

In 2023, high inflation rates led to a second year of higher prices in supermarkets, which meant consumers in Finland had to be more careful regarding what they purchased. Even with inflation, current value sales declined in 2023, as consumers made…