Georgia

Sour milk products, including traditional matsoni, maintain their dominance in yoghurt and sour milk products in Georgia in 2024, accounting for most of volume share. The enduring traditional appeal of matsoni, deeply rooted in Georgian culinary…

In 2024, Georgia continues to see sustained growth in other dairy, particularly in the sour cream segment, which remains the dominant volume type. The enduring appeal of traditional cream products remains a key driving force behind this trend.…

In 2024, cow's milk continues to maintain positive dynamics, both in volume and value, solidifying its position as a major category within drinking milk products in Georgia. This consistent demand is driven by the integral role milk plays in Georgian…

Dairy products and alternatives in Georgia continues to post positive growth both in volume and value terms in 2024. Core dairy categories like cow's milk, butter, cream, cheese, and sour milk products exhibit positive growth dynamics. This can be…

In 2024, cheese in Georgia, primarily dominated by traditional soft cheese varieties like sulguni, Imeretian cheese, tenili, and chechil, continued its upward trajectory. The enduring popularity of these traditional cheeses, integral to Georgian…

Butter prices in Georgia have continued their upward trajectory through 2023 and 2024, driven by various economic factors. In response to these increasing prices, companies have been offering substantial discounts, with reductions reaching up to 40%…

Milk formula continues to face significant challenges in 2024 due to declining birth rates in Georgia. Over the past three years, birth rates have been on a consistent downward trend, particularly affecting the standard milk formula category. This…