Global Overview of the Pharmaceuticals and Medical Equipment

September 2026

The briefing examines how the pharmaceuticals and medical equipment industry is performing globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and number of companies. The industry and market overview provide benchmarks against other countries in the region.

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Key findings

Growth migrates towards newer categories

Western Europe and Latin America now outpace Asia Pacific, while Japan contracts outright. Mature portfolios face patent expiry and saturated home demand, so growth increasingly follows the companies that reshape holdings towards obesity, oncology and other higher-growth categories through deals.

Payers erode real pricing power

Rising prices, not rising treatment volumes, explain much of the headline growth. Producer prices push higher across the USA, Brazil and Australia yet slip in China, showing how procurement bodies and payers squeeze pricing power wherever value evidence governs purchasing.

Small entrants multiply, scale concentrates

Company numbers rise far faster than turnover, so average scale shrinks. Micro-businesses dominate the count and grow quickest, yet value keeps concentrating among the largest employers, as AI and automation reward only those able to fund digital capability at scale.

Devices and home care lead

Medical equipment grows faster than medicines, led by imaging, diagnostics and injection devices. Pakistan, Bangladesh, Vietnam and Egypt expand quickest through to 2030, as prevention, remote monitoring and personalised care move treatment steadily closer to patients and their own homes.

Resilience reshapes where goods flow

Trade flows bear little relation to domestic manufacturing capability. Transshipment hubs ship far beyond what they actually produce, while China and India absorb most of their own output, so tariffs and concentrated sourcing now make resilience an urgent boardroom concern.

 

 

Pharmaceuticals and Medical Equipment snapshot
Key findings
Self-care growth reshapes demand favoring devices over medicines
Our expert’s view of Pharmaceuticals and Medical Equipment in 2025
Top five trends in Pharmaceuticals and Medical Equipment
Top five trends uncovered
Drivers of consumer markets and impact on Pharmaceuticals and Medical Equipment
Adjacent industries and how they impact Pharmaceuticals and Medical Equipment
Scale still wins, but biologics and resilience define pharma manufacturing growth
Labour , energy and compliance costs rise, testing global pharma profitability
US profit dominance endures as biologics and automation redraw pharma margins
Export leadership shifts towards agile hubs and foreign-demand manufacturers
Ageing populations and trade hubs redraw global healthcare import flows
Macroeconomic/Industry trends
Company numbers rise, but value concentrates among industry leaders
Patents drive concentration while generics sustain fragmented markets
Biologics, scale and resilience decide who wins as value concentrates in fewer markets
Gains ahead, with devices set to outpace a maturing pharmaceutical base in China
Domestic demand powers China healthcare growth despite price and export headwinds
Manufacturing giant licensing home-grown science as price caps squeeze returns
USA: Slower projected output growth, as value outruns manufacturing volume
US healthcare captures value through innovation, not volume, amid stagnant output
Premium market pivoting to direct-to-patient obesity care against a looming patent cliff
Ireland’s expansion to remain brisk, if investment stays on the island
Healthcare exports power Ireland’s growth, though concentration risks remain high
Outsized export hub moving into biologics while tariffs pull capacity towards America
Swiss device production forecast to surge ahead, lifting output
Swiss pharma research drives export success despite mounting cost pressures
Premium innovator trading US price concessions for tariff relief amid high costs
UK: Fastest output growth overall, driven by pharmaceuticals as devices lag behind
Research excellence fuels pharma growth as medical devices and pricing lag behind
Research revival led by biologics, stalled by health service pricing and device decline
Opportunities for growth
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