Honduras

During 2023 inflation led to a trading down to mid and low priced brands. The market was also hindered by economic insecurity, high levels of poverty, crime and an increase in illicit trade, while widespread anti-smoking campaigns and tough…

The high inflationary context in 2023 stimulated a consumer drive for lower prices or reduced purchasing frequency, while the return of schoolchildren to the classroom reduced usage of tissue products at home such as toilet paper and paper towels.…

The Tegucigalpa in Honduras report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Volume sales of staple foods saw slow growth in 2023 while values rose due to inflationary pressures. The normalisation of lifestyles in the wake of the pandemic reduced the home cooking trend and lowered demand for products such as shelf stable…

The soft drinks industry maintained positive growth in volume terms in 2023, although growth slowed from the previous year, as inflationary pressure undermined economic conditions. Nevertheless, the market did benefit from the revival of tourism.…

During 2024 sales of snacks suffered from inflationary pressures which dampened growth in volume sales. Imported brands lost competitiveness due to their higher prices as constraints on disposable income stimulated consumer caution in their spending…

The San Pedro Sula in Honduras report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Retailing in Honduras continued to recover in 2022 in the wake of the pandemic. The industry proved highly resilient despite inflation and high levels of poverty in the country. Modern grocery retailers continued to make inroads due to their…

Violence mars Honduran society and economic freedom, although state finances continued to improve. Economic momentum is slowing, as exports and remittances growth slow, but lower inflation will ease the pressure on households. Whilst the population…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

The number of households is set to increase moderately, while the average household size will shrink in Honduras over 2023-2028. Extended ("Other") households will remain the dominant household type but the fastest household expenditure growth is…

Hot drinks saw a contraction in retail volume sales in 2023. Moreover, despite some recovery, foodservice failed to reach pre-pandemic levels. Coffee is the largest category due to local cultivation and the popularity of specialist coffee shops. This…

Honduras will experience strong population expansion in 2021-2040, led by positive natural increase, while net migration rates remain negative. Ageing will accelerate as birth rates decline and longevity climbs, but Honduras will remain young in a…

In 2023, the prices of home care continued to rise, though to a lesser extent than in 2022. Some households turned to lower priced brands and savings formats. Multifunctional cleaning products, such as bleach and powder detergent, remained popular,…

Ageing, urbanisation and migration continue to be major factors shaping the global population. The number of seniors around the world kept expanding in 2021 and is expected to grow further in the years to 2040. The number of small children is…

The report examines the economic landscape of Honduras and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, government spending.…

While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…

Inflation rose substantially towards the end of the review period, prompting consumers to seek promotions and offers. Despite ongoing inflation in 2024, supply issues have stabilised, with brands adjusting prices and leveraging promotions to boost…

Cooking ingredients and meals registered value sales growth across the market in 2023 due to rising prices while volume sales growth was modest. Consumers sought out lower priced options such as private label and stand-up pouches due to ongoing…

Consumer health is being shaped by rising prices, which is stimulating a change in consumer priorities in El Salvador in 2024. Lower cost options, especially in analgesics and digestive remedies, are benefiting, while preventive health categories,…