The number of households is set to increase moderately in Venezuela over 2022-2027, with other becoming the dominant household type. In 2022 household spending was affected by inflation, which stood at 197.4% elevating living costs. The fastest household expenditure growth is set to be recorded by single-parent families households. As the urbanisation trend has already peaked in Venezuela, its growth is set to slow down over the forecast period, while migration remains a pressing issue.
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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.
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Households: Global shifts in gender, ageing, migration and housing are transforming the size, location, general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.
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