Consumers’ awareness of the dangers to health of the overconsumption of products high in sugar, salt, and fat has been rising. In addition to the sugar tax, this is partly due to the fact that from 2019, calorie information and allergens have had to be displayed on food and beverage products in the menus of food establishments.
Artificial and processed foods and drinks are generally seen by consumers as harmful to health. Natural products are regarded as better for health, which is something that consumers are still increasingly keen maintain even though the worst impact of COVID-19 has passed.
Increasing awareness of the links between diet, a healthy metabolism, and immune health is expected to lead more consumers to look for soft drinks that suggest specific health benefits. As such, immune support, which is a health benefit type of health and wellness attribute, is anticipated to realise the fastest growth in soft drinks over the forecast period, albeit from a low base.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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