Sugar taxation has become commonplace in a number of markets, including South Africa. Currently, South Africa has a sugar tax in place through the Health Promotion Levy, enacted in 2018.
Better for you products are likely to benefit from a continued desire among South Africans to reduce their consumption of products that are high in salt, fat or sugar as these three ingredients have been shown to be linked to cases of stroke, high blood pressure and heart disease. No sugar, considered a type of better for you claim, therefore offers further growth potential within soft drinks, especially if a more restrictive sugar levy is implemented later in the forecast period.
When it comes to absorbing specific nutrients as a way of boosting their metabolism, consumers will increasingly look beyond over-the-counter vitamins and supplements towards their wider dietary habits. This will lead them to seek out specific functionality from the drinks they consume.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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