The blurred lines that exist between different categories of health and wellness soft drinks are expected to result in tighter competition across the industry during the forecast period. With competition expected to intensify across the industry, key players can be expected to attempt to take full advantage of the strong positions of their existing brands to expand their product portfolios into new categories.
No fat soft drinks is likely to experience a boom in demand over the forecast period as increasing numbers of Mexicans are looking to reduce their consumption of products that are high in salt, fat and sugar. Recent years have seen increasing concern over Mexico’s high and rising rate of obesity, as well as the rising incidence of stroke, high blood pressure and heart disease among the population.
Cardiovascular health is expected to become a more important category of health and wellness soft drinks over the forecast period, with increasing numbers of Mexicans set to gain greater awareness of the links between diet, a healthy metabolism and a robust immune system. The negative impact of highly sugarised beverages on long-term health outcomes is already well-known and this is expected to underpin rising demand for a cardiovascular health positioning, especially juice.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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