London
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Irina is a Global Lead and drives the evolution of Euromonitor International’s Health and Beauty offering. She leads the strategic insights agenda and commercial engagement across the increasingly intersecting beauty and wellness space.
Irina advises clients across a range of industries on the business implications of the evolving health, beauty and wellness competitive landscape and has special interest in women’s health. During her 20+ years' tenure at the company, Irina has overseen a variety of industry projects and has partnered with clients across the whole value chain, with a focus on actionable insights for growth strategy and innovation. With a high-profile record in the industry, Irina shares her expertise across leading events and forums, including Cosmoprof Worldwide and InnoCos Summit in the capacity as a keynote speaker and panel moderator.
Healthy Longevity is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
With a target market of half the global population, women’s health is emerging as the next frontier for investment, extending beyond the pharma and clinical domain to tangible growth prospects in the consumer products and services space, with business implications across a wide range of consumer-facing industry sectors including health and beauty, fem care, nutrition, and apparel.
Euromonitor International was thrilled to collaborate with Kisaco Research as a media partner and participant in the Women’s Health Innovation Summit Europe, held in Basel, Switzerland in April 2024. Serving as a leading industry platform, the event convened various stakeholders across the women’s health landscape, united by a common mission to showcase innovation, fuel investment, and foster partnerships across Europe and Israel, all aimed at enhancing outcomes, accessibility and quality of healthcare for women.
Three days where science, commerce, and culture converge — designed for founders, executives, investors, and clinicians building the next chapter of longevity-driven beauty and wellness.
Nearly 40% of global skin care sales are expected to take place online by 2030, as digital-first strategies and AI-driven discovery reshape beauty buying behaviour.