Jared Koerten
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Jared Koerten

Head of Practice: Channels

Chicago

English

Jared leads Euromonitor's Channels Research Practice, setting the global strategy for syndicated research, consulting solutions, and new product development. His work empowers companies worldwide to navigate emerging retail trends and uncover growth opportunities in digital commerce.

A recognised authority on global retail and e-commerce, Jared has been instrumental in developing Euromonitor’s industry-leading coverage of online channels. He specialises in leveraging alternative data sources - including clickstream, e-receipts, web traffic, app usage, and scraped data - to deliver actionable insights. With over 15 years of experience analysing global market dynamics, Jared is a frequent speaker at major industry conferences and is cited by top-tier media outlets such as The Wall Street Journal, Financial Times, NPR, Reuters, Bloomberg, and The Economist. He holds a master’s degree in International Relations from The University of Chicago.

Related to Digital Shopper

Article

How Algorithms Are Rewriting the Retail Model

Retail competition’s next phase will be shaped by how effectively retailers influence demand, conversion and loyalty across an increasingly connected journey. Discovery, conversion and speed are becoming competitive battlegrounds as technology reshapes how demand is created and captured. GenAI, social commerce and quick commerce are opening new routes to consumers, forcing retailers to rethink how they earn and sustain loyalty, not just how they sell.

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Global Head - Loyalty
Article

Luxury Is Becoming AI’s Blind Spot

Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.

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Global Insight Manager: E-Commerce