Jared Koerten
Follow:

Jared Koerten

Head of Practice: Channels

Chicago

English

Jared leads Euromonitor's Channels Research Practice, setting the global strategy for syndicated research, consulting solutions, and new product development. His work empowers companies worldwide to navigate emerging retail trends and uncover growth opportunities in digital commerce.

A recognised authority on global retail and e-commerce, Jared has been instrumental in developing Euromonitor’s industry-leading coverage of online channels. He specialises in leveraging alternative data sources - including clickstream, e-receipts, web traffic, app usage, and scraped data - to deliver actionable insights. With over 15 years of experience analysing global market dynamics, Jared is a frequent speaker at major industry conferences and is cited by top-tier media outlets such as The Wall Street Journal, Financial Times, NPR, Reuters, Bloomberg, and The Economist. He holds a master’s degree in International Relations from The University of Chicago.

Related to Digital Shopper

Article

Prime Days 2026 Signal Saturation in the US Though Many Brands Gain

This year, when Amazon moved its Prime Day period from July to June, competitors again followed, though sales declined for Amazon when comparing June 2026 to July 2025 among industry categories tracked by Euromonitor. Only beauty and personal care realised gains, growing 1.6% overall. Nevertheless, Prime Day still offered a lift for many brands, revealing a consumer cohort on the lookout for niche labels marketing clean ingredients, non-toxic formulations, and wellness.

Author image
Research Analyst