Chicago
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Jared leads Euromonitor's Channels Research Practice, setting the global strategy for syndicated research, consulting solutions, and new product development. His work empowers companies worldwide to navigate emerging retail trends and uncover growth opportunities in digital commerce.
A recognised authority on global retail and e-commerce, Jared has been instrumental in developing Euromonitor’s industry-leading coverage of online channels. He specialises in leveraging alternative data sources - including clickstream, e-receipts, web traffic, app usage, and scraped data - to deliver actionable insights. With over 15 years of experience analysing global market dynamics, Jared is a frequent speaker at major industry conferences and is cited by top-tier media outlets such as The Wall Street Journal, Financial Times, NPR, Reuters, Bloomberg, and The Economist. He holds a master’s degree in International Relations from The University of Chicago.
The post-pandemic price spikes have eased across much of Latin America, but 2026 is no clean recovery: inflation has settled near 4% and prices keep rising. Years of stacked increases have changed how people shop. This is inflation fatigue – consumers are not just spending less, they have become tactical, and the winners will adapt to it.
One in two consumers globally are using ChatGPT to search for products in 2026. Nearly four in five say AI has introduced them to a brand they hadn't considered before. And yet, we ask a shopper in Shanghai and a shopper in Seattle how they use generative AI to buy things, and there are two different stories that barely resemble each other.
AI is becoming retail’s new front door, transforming how consumers discover, evaluate and choose products. Now, retailers and brands face a critical question: can AI move beyond discovery and start rewiring the rest of the shopper journey?
