Latvia

The Riga in Latvia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

Wound care is witnessing retail volume sales decline in Latvia, with consumers continuing to favour cost-effective options. Private label products have been gaining popularity as consumers look to economise, as they are considered good quality among…

Weight management and wellbeing in Latvia is feeling the heat from the booming sports nutrition category, which many consumers see as a more effective way to meet their fitness and weight goals. Products like protein powders and meal replacement from…

Vitamins in Latvia is facing a second year of retail volume sales decline in 2024 as demand continues to normalise post-pandemic. The surge in volume sales seen in 2020 and 2021 has since given way to decline as health concerns and purchasing levels…

Consumer demand for protein supplements is accelerating in Latvia, thanks to the growing number of fitness enthusiasts, athletes, and even casual gym-goers who are becoming more health-conscious. Sports protein powders are in high demand, alongside…

In Latvia, paediatric consumer health has seen a strong recovery in demand after the COVID-19 pandemic. As kids returned to schools and daycare settings, there was a noticeable uptick in consumer interest for children’s vitamins, cough syrups, and…

Herbal/traditional products remain very popular in Latvia, where they are usually used for tackling minor illnesses. Indeed, consumers in Latvia are already quite familiar with using herbal/traditional remedies for the treatment and prevention of…

Digestive remedies in Latvia is facing a slowdown in current value growth as the category reaches saturation. With many consumers already familiar with and regularly using brands like Mezym Forte and Espumisan, it is becoming more challenging for…

Dietary supplements in Latvia benefits form a strong focus on preventive health. Since the pandemic, consumers have become more health-conscious than ever, realising the importance of maintaining their wellbeing. Products that support immune health,…

Dermatologicals continue to enjoy steady growth in Latvia, although current value sales have slowed down drastically compared to the double-digit rates seen at the height of the COVID-19 pandemic. Price inflation is adding some movement to value…

After the pandemic-driven spike in 2022, sales of cough, cold, and allergy (hay fever) remedies in Latvia are settling back to more normal patterns. As people return to their usual routines and adjust their purchasing habits demand for these OTC…

In 2024, consumer health in Latvia is getting back on track following the fluctuations caused by the COVID-19 pandemic. While demand for OTC products is stabilising, retail volume growth is likely to stagnate due to maturity and economic uncertainty.…

Consumer demand for analgesics is returning to more normal levels as Latvia recovers from the COVID-19 pandemic. The strong growth rates during the pandemic were driven by health concerns and uncertainty, as well as the surge in viral illnesses…

Yoghurt and sour milk products is expected to register both healthy current value and volume growth in Latvia in 2024. Sour milk products are a popular product in Latvia, and are consumed as a healthy nutritious drink, as well as being added to cold…

Value sales of plant based dairy is expected to register very healthy current value and volume growth in Latvia in 2024. Plant-based dairy is also expected to be the best performer overall within dairy and other alternatives. That being said, volume…

Other dairy in Lativa is expected to register healthy current value and moderate volume growth in 2024. Cream and fromage frais are both popular in Latvia and fromage frais is expected to register the highest current growth. Also, a popular product…

Drinking milk products is expected to register both current value and volume growth in Latvia in 2024. Full fat fresh cow’s milk continues to account for most volume sales, as consumers see full fat as more nutritious than lower fat. Volume sales for…

Dairy in Lativa is expected to register healthy current value and moderate volume growth. Inflation has now eased and this is boosting consumer confidence. Also, players offer frequent discounts and promotions and this also support volume sales,…

Cheese in Lativa is expected to register healthy current value and moderate volume growth. Hard cheese continues to account for most value sales, though soft cheese is expected to register the highest current value and volume growth.

Butter and spreads in Latvia is expected to register healthy current value growth, though volume growth is expected to be more muted. Butter continues to accounts for most value and volume sales and is also expected to be the strongest performer in…

Baby food is expected to register a further fall in both current value and volume sales in Latvia in 2024, as a falling birth rate continues to dampen sales. Special milk formula is the only product area that registers value and volume growth, with…

Sweet biscuits, snacks bars and fruit snacks has emerged as a relative winner in Latvia, capitalising on consumer anxieties surrounding rising chocolate confectionery prices. This trend, which began in 2023 and continues in 2024, highlights a shift…

Sugar confectionery remains one of the declining categories in Latvian confectionery in 2024. Parental buying decisions are increasingly influenced by concerns about sugar intake, leading them to steer clear of these products. Additionally, price…

Snacks in Latvia is exhibiting signs of a comeback in 2024, following a challenging period in 2022 and 2023 marked by price increases across various categories. While the beginning of the year witnessed sluggish sales, a more optimistic outlook…

Savoury snacks in Latvia shows signs of recovery in 2024, exhibiting a less negative growth trajectory compared to the previous year. This cautious optimism stems from a shift in manufacturer strategies. Recognising the dampening effect of rising…

The Latvian ice cream industry is cautiously optimistic about 2024, with an anticipated early summer potentially boosting sales. This could help recoup some of the losses experienced in 2022, which were not fully recovered in 2023. Warmer weather…

Gum in Latvia experiences value growth in 2024, though this increase is tempered by ongoing inflationary pressures. While price hikes are less severe compared to recent years, they still constrain significant growth in overall value. Consumers remain…

While 2024 is not a banner year for chocolate confectionery in Latvia, there are initial signs of stabilisation compared to the product area's performance in 2023. The inflationary pressures that spooked consumers in 2022 and 2023 have begun to ease,…

Wine is relatively mature in Latvia, with a range of varieties and wide choice of products at different price points. The recovery of horeca has provided strong sales momentum although on-trade volume sales have yet to return to pre-pandemic levels.…

Total volume sales stagnated in spirits as household budgets remained under pressure in Latvia from the high costs of living. The strong performance in 2022 was fuelled by the relaxation of pandemic restrictions, which boosted sales in horeca…

RTDs have a strong presence in Latvia but due to its maturity volume sales have slowed in 2023. The lack of regular product innovations in this year, in what is usually a pretty vibrant category, has also contributed to flat volume growth. RTDs…

Cider/perry grew well in Latvia during 2023 with the hot summer creating additional demand for this alcoholic beverage which is normally served very cold. Cider continued to gain back the losses incurred during the COVID-19 pandemic with the on-trade…

Volume sales of beer decreased in 2023 due to strong price inflation which forced consumers to cut back on consumption. In the difficult economic climate, consumers switched to wine, RTDs, as well as spirits for mixing drinks. On-trade volume sales…

Alcoholic drinks in Latvia witnessed volume sales decline in 2023 as economic conditions hampered purchasing power and led to weaker consumption. Price inflation remained prominent with higher production and energy costs putting upward pressure on…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Latvia covers production and consumption trends in agricultural commodities, energy…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

In 2023, the major trends in tobacco in Latvia remained consistent with previous years. Sales of regular cigarettes continued to decline, while vaping and heated tobacco products gained popularity. However, an alarming trend was the resurgence of…

Smokeless tobacco, e-vapour products, and heated tobacco in Latvia continued its upward trajectory in 2023, primarily driven by the increasing popularity of heated tobacco and single-use vaping systems. While this growth trend has been consistent…

The year 2023 witnessed significant declines in the demand for cigars and cigarillos in Latvia. This downward trend is indicative of the niche status and limited demand for these products. In the case of cigars, the sales decline observed in 2023…

Throughout 2023, retail sales of cigarettes in Latvia sustained a downward trajectory. This trend was primarily driven by the steady increase in average unit prices, attributed to excise tax policies and heightened competition from alternative…

The number of households is set to slightly decrease, while the average household size will remain unchanged in Latvia over 2023-2028. Single person households will remain the dominant household type and the fastest household expenditure growth is…

The report examines the economic landscape of Latvia and provides information on major monetary indicators, foreign trade and government finance. The economy contracted in real terms in 2023, dragged down by exports, private consumption, government…

Sun care was one of the strongest performing categories in 2023, with the hot summer added momentum to volume sales in Latvia. In spite of high inflation, caused by an energy crisis stemming from the war in nearby Ukraine, volume sales of sun care…

In 2023, skin care in Latvia witnessed slower growth compared to 2022 rates but still made good progress. Skin care is one of the few categories where consumers are willing to pay extra for higher quality products or a reputable brand. Still, the…

The premium segment represents a relatively small proportion of beauty and personal care in Latvia. Nonetheless, in value terms, premium products are growing at almost twice the pace of mass products. Consumer preferences for premium products is well…

Oral care has become an important part of daily personal care routines in Latvia over the review period. Growing dentist bills and the fashionable trend for healthy teeth and fresh breath has driven sales of oral care products in 2023. Oral…

The year 2023 was a strong year for men’s grooming in Latvia and the Baltic region overall. Men have fully returned to socialising with daily regimes resumed outside the home. Consequently, frequent grooming has once again become a daily habit among…

Mass beauty and personal care remains the largest segment in Latvia. Despite the growing popularity of premium goods, the majority of consumers use mass products. Solid growth was posted by mass products in 2023, despite the ongoing financial…

Following a relatively strong performance in the year prior, demand for hair care slowed in Latvia during 2023. Retail volume sales came under pressure following the price increases, although this had a positive impact on current value growth. 2023…

Fragrances in Latvia registered a much slower performance in 2023 compared to previous years. Although fragrances are considered a staple item for the majority of consumers, demand weakened for several reasons. Economic uncertainty remained strong in…