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Lee Linthicum
Research Director - New ProductsLondon
English
Lee oversees the development of new market intelligence products at Euromonitor International. He works closely with clients to understand their market insight needs, and continuously evaluates new data sources and methodologies to develop new solutions that address our clients’ business problems.
Most recently, Lee supported the launch of Euromonitor’s new platforms for Innovation, E-Commerce and Sustainability. He has also helped develop products to leverage Euromonitor’s web data extraction and data science capabilities, including Euromonitor’s e-commerce price and assortment tracking solutions. Lee is a seasoned market intelligence professional with more than two decades experience researching and delivering insights on global consumer goods from a category and retailing perspective. Prior to his current role, he managed Euromonitor’s research for the global food and pet care industries.
Expertise
Related to E-commerce
Article
Inside the AI Recommendation Shelf: How Brands Get Discovered
Two in three consumers globally are using ChatGPT to search for products, according to Euromonitor International's Voice of the Consumer: Digital Shopper Survey, fielded March 2026. Unlike traditional search, where shoppers navigate pages of results, AI assistants narrow the consideration set to a smaller selection of products. Understanding how a brand enters and exits a recommendation is therefore becoming a crucial new dimension of digital visibility. To explore this, Euromonitor tested 1,000 shopper-style scalp care prompts across ChatGPT and Gemini in the UK and US, varying persona, tone, and writing style. Every response was coded for the brands mentioned, the language used to describe them, and the sources cited.
Article
Prime Days 2026 Signal Saturation in the US Though Many Brands Gain
This year, when Amazon moved its Prime Day period from July to June, competitors again followed, though sales declined for Amazon when comparing June 2026 to July 2025 among industry categories tracked by Euromonitor. Only beauty and personal care realised gains, growing 1.6% overall. Nevertheless, Prime Day still offered a lift for many brands, revealing a consumer cohort on the lookout for niche labels marketing clean ingredients, non-toxic formulations, and wellness.
