London
English
Lee oversees the development of new market intelligence products at Euromonitor International. He works closely with clients to understand their market insight needs, and continuously evaluates new data sources and methodologies to develop new solutions that address our clients’ business problems.
Most recently, Lee supported the launch of Euromonitor’s new platforms for Innovation, E-Commerce and Sustainability. He has also helped develop products to leverage Euromonitor’s web data extraction and data science capabilities, including Euromonitor’s e-commerce price and assortment tracking solutions. Lee is a seasoned market intelligence professional with more than two decades experience researching and delivering insights on global consumer goods from a category and retailing perspective. Prior to his current role, he managed Euromonitor’s research for the global food and pet care industries.
The post-pandemic price spikes have eased across much of Latin America, but 2026 is no clean recovery: inflation has settled near 4% and prices keep rising. Years of stacked increases have changed how people shop. This is inflation fatigue – consumers are not just spending less, they have become tactical, and the winners will adapt to it.
One in two consumers globally are using ChatGPT to search for products in 2026. Nearly four in five say AI has introduced them to a brand they hadn't considered before. And yet, we ask a shopper in Shanghai and a shopper in Seattle how they use generative AI to buy things, and there are two different stories that barely resemble each other.
AI is becoming retail’s new front door, transforming how consumers discover, evaluate and choose products. Now, retailers and brands face a critical question: can AI move beyond discovery and start rewiring the rest of the shopper journey?
