Chicago
English
Lisa leads Euromonitor’s global Consumer Insights offering across both syndicated and custom products. She oversees a team of consumer insight specialists whose work includes: survey development, fieldwork management, data cleaning, rigorous data analysis, and insightful reporting.
Lisa specialises in synthesizing the results of Euromonitor’s consumer research into client insights and business implications, particularly focusing on the consumer path to purchase and consumer segmentation. Prior to joining Euromonitor, Lisa was Senior Research Analyst at a high-profile private wealth management research firm.
As leader of Euromonitor’s Consumer Insights practice, I am an expert at identifying the right questions to ask of the right people, connecting clients with actionable insights from their target consumers, customers, and peers.
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