B2B drives market demand, with B2B spending representing 100% of total demand in 2022. Nielsen Holdings Plc is the largest company in the US, generating 7.8% of the industry’s total turnover value in 2022. The industry is fragmented, with the top five companies generating 19.4% of total production value in 2022. The total number of companies decreases in 2022, to 25,010 units. The costs of the industry increase by 6.2% in 2022, largely driven by rising B2B costs. The industry’s profitability decreases and stands at 57.1% of turnover in 2022, the highest across the top 20 developed countries. With turnover of USD63.3 billion, the US accounts for 87.8% of the North America total in 2022.
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This Euromonitor industrial report provides unique information on Market Research in the US: ISIC 7413. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Market Research in the US: ISIC 7413 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
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