No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Chicago
English
Matt is currently a Project Manager focussing on centralised research methods, automation, and research tool development. Matt also works on cross-industry collaboration and has worked to link data across industries to strengthen data and analysis.
Matt is Project Manager for consumer health, luxury, food and nutrition, and tissue and hygiene research. He has previous experience with consumer foodservice, retailing, and travel research. Prior to his current role, Matt was a research analyst focused primarily on North American desk research, strategic content, and client insights.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.
Beauty’s shift towards efficacy is changing the role of packaging. As consumers seek more targeted and results-driven solutions, brands are turning to pharmaceutical-inspired formats that reinforce precision, convenience and scientific credibility.