No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Chicago
English
Matt is currently a Project Manager focussing on centralised research methods, automation, and research tool development. Matt also works on cross-industry collaboration and has worked to link data across industries to strengthen data and analysis.
Matt is Project Manager for consumer health, luxury, food and nutrition, and tissue and hygiene research. He has previous experience with consumer foodservice, retailing, and travel research. Prior to his current role, Matt was a research analyst focused primarily on North American desk research, strategic content, and client insights.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.
The Rise of Arabian Fragrances: From Regional Tradition to Global Opportunity