Megatrends in the United Arab Emirates

December 2023

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in United Arab Emirates.

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This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in United Arab Emirates report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in United Arab Emirates report answers:

  • How is the consumer mindset in United Arab Emirates changing? In United Arab Emirates, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in United Arab Emirates purchase decisions?
  • Where and how do consumers shop in United Arab Emirates?
  • What health-related activities do consumers in United Arab Emirates participate in?
  • What megatrends should I focus on in United Arab Emirates (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
Archer Aviation plans to launch air taxis in Abu Dhabi
Tech is being used to simplify everyday tasks
Consumers seek flexibility in all areas of life
Many shoppers want to see before they buy
Consumers enjoy the flexibility of online shopping
Convenience drives demand for meal kits
Digital living
Data centres expand as digital transformation continues
More activities move online
Consumers are protective of their personal data
Millennials are the most likely to share data in exchange for personal offers
Friends and family are still the most trusted information source
More consumers expect to increase face-to-face activities than online activities
Diversity and inclusion
Diverse urban consumers spur demand for authentic Asian cuisine
Baby Boomers are the most eager to voice their opinions
Most want to make a positive difference to the world
UAE residents generally feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
Abu Dhabi’s Yas Island Metaverse offers users an immersive experience
Consumers enjoy socialising both on- and offline
Safety is the number one priority when choosing a holiday destination
More consumers value real world than online experiences
Personalisation
Meal plan service PrepHero revamps its menu with healthier options
Consumers are keen to express themselves via their online personas
UAE residents enjoy tailored experiences
Premiumisation
Premium pet food brand Furchild enlists celebrity vet to address owners’ concerns
Most people want a simpler life
Millennials have the most confidence in their investments
Healthfulness and high quality are prized attributes
Pursuit of value
Majid Al Futtaim’s SHARE reward scheme partners with FAB for new credit card
Gen X are the thriftiest shoppers
Consumers express concern over rising living costs
UAE residents embrace the circular economy
Many are seeking ways to make their money go further
Shopper reinvented
New concept store ETHER offers unique shopping experience
Consumers are more likely than globally to trust celebrity-endorsed brands
Shoppers are still most likely to buy appliances in physical stores
S-commerce is well-developed among tech-savvy residents
Baby Boomers are the most likely to shop via social media channels
Sustainable living
Circular packaging to take centre stage in the UAE
UAE residents are eager to help those in need
Baby Boomers are the keenest recyclers
Reducing food waste tops the list of green activities
Consumers are keen to make their voices heard
Recyclable packaging is considered the most sustainable
Wellness
Switch Foods launches new range of alt meats across the UAE
Massage is the leading antidote to stress
Consumers are taking a greater interest in health and wellness
Outside precautions continue to be taken in the post-pandemic era
Leverage the power of megatrends to shape your strategy today
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