Mehrnoush Shafiei

Mehr Shafiei is a Senior Analyst at Euromonitor International, covering beauty and fashion industries and payments and services. With a focus on the United Arab Emirates, Turkey, Egypt and Saudi Arabia, she provides global and regional clients with valuable insights into consumer behaviour and market trends.

Mehr’s primary responsibility is to gather and analyse market data in order to provide insights to clients about their target markets. This includes tracking industry trends, assessing consumer behaviour, and identifying potential growth opportunities. Her work involves conducting primary and secondary research, managing and analysing large datasets, and producing reports and presentations. Mehr also advises on how the health and beauty industries are becoming increasingly intertwined, as consumers seek ways to enhance their physical appearance while also promoting their overall health.