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Mehrnoush Shafiei
ConsultantDubai
English, Persian
Mehr Shafiei is a Senior Analyst at Euromonitor International, covering beauty and fashion industries and payments and services. With a focus on the United Arab Emirates, Turkey, Egypt and Saudi Arabia, she provides global and regional clients with valuable insights into consumer behaviour and market trends.
Mehr’s primary responsibility is to gather and analyse market data in order to provide insights to clients about their target markets. This includes tracking industry trends, assessing consumer behaviour, and identifying potential growth opportunities. Her work involves conducting primary and secondary research, managing and analysing large datasets, and producing reports and presentations. Mehr also advises on how the health and beauty industries are becoming increasingly intertwined, as consumers seek ways to enhance their physical appearance while also promoting their overall health.
Related to Beauty and Personal Care
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Diapers, Periods and Dignity: Latin America's Hygiene Shift
Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.
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Pharmaceutical Cues Shape Precision Beauty
Beauty’s shift towards efficacy is changing the role of packaging. As consumers seek more targeted and results-driven solutions, brands are turning to pharmaceutical-inspired formats that reinforce precision, convenience and scientific credibility.
