Competitive Landscape
Procter and Gamble Secures Leadership as Consumer Trust and National Reach Drive Growth
Menstrual care in Canada is highly concentrated, with Procter and Gamble Inc holding a dominant share of 57% in 2025, a steady rise from 54% in 2020. Kimberly-Clark Canada Inc maintains a strong second position, accounting for 22% in 2025, while the next largest competitor, Edgewell Personal Care Brands, holds just 7%.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Canada?
- Which are the leading brands in Menstrual Care in Canada?
- How are products distributed in Menstrual Care in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Canada - Category analysis
Key Data Insights
Retailers Focus on Budget-Focussed Shoppers Amid Polarisation
Retailers Focus on Budget-Focussed Shoppers Amid Polarisation
Demand for Sustainability Shapes Brand Listings
Investment into Omnichannel Strategies Assists Emerging Brands
Menstrual Care Set to Experience Recovering Growth
Integration of Omnichannel Strategies to Support Retailers
Period Poverty to Remain a Key Focus for Corporations and Government
Procter and Gamble Secures Leadership as Consumer Trust and National Reach Drive Growth
Health and Beauty Specialists Drive In-Store Loyalty as E-Commerce Gains Ground
Tissue and Hygiene in Canada - Industry Overview
Brands Balance Premium Push with Demands From Cost-Conscious Consumers
Key Data Insights
Brands Balance Premium Push with Demands From Cost-Conscious Consumers
Consumer Demand for Gentle and Clean Wellness Solutions Continues
Sustainable Demands Expand Eco-Friendly Menstrual Care
Premiumisation to Drive Growth through Retail Tissue and Adult Incontinence
Retailers to Strengthen Omnichannel Strategies as E-Commerce Accelerates
Continued Sustainability Focus to Reshape Product Development and Consumer Loyalty
Procter & Gamble and Kruger Strengthen Brand Leadership through Broad Retail Reach
Supermarkets and Hypermarkets Retain In-Store Strength
E-Commerce Accelerates as Direct-To-Consumer Brands Shift Online Shopping Habits
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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