Mylan Prime
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Mylan Prime

Project Manager

London

English, French

Mylan is a Project Manager based in Euromonitor's London office. She is responsible for coordinating research and delivering Passport data for the beauty and personal care and home care industries, as well as for product claims and positioning.

Mylan works closely with research teams across offices, while also collaborating with other departments, to ensure high quality delivery and customer satisfaction. Mylan previously contributed to the content and quality of research, primarily focussing on the beauty and personal care industry, monitoring industry trends and forecasts and providing key insights through analysis.

Expertise

Related to Beauty and Personal Care

Article

Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027

Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.

Health and Beauty Asia-Pacific
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Kayla Villena
Global Insight Manager: Beauty and Personal Care
Article

Reflections from World Perfumery Congress 2026

World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.

Health and Beauty Ingredients
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Kayla Villena
Global Insight Manager: Beauty and Personal Care
Article

Latin America’s Beauty Consumers Are Digital First, but Not Digital Only

Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.

Health and Beauty Digital
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Carmen Silva
Senior Consultant
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