London
English, French
Mylan is a Project Manager based in Euromonitor's London office. She is responsible for coordinating research and delivering Passport data for the beauty and personal care and home care industries, as well as for product claims and positioning.
Mylan works closely with research teams across offices, while also collaborating with other departments, to ensure high quality delivery and customer satisfaction. Mylan previously contributed to the content and quality of research, primarily focussing on the beauty and personal care industry, monitoring industry trends and forecasts and providing key insights through analysis.
World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
