No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
London
English, French
Mylan is a Project Manager based in Euromonitor's London office. She is responsible for coordinating research and delivering Passport data for the beauty and personal care and home care industries, as well as for product claims and positioning.
Mylan works closely with research teams across offices, while also collaborating with other departments, to ensure high quality delivery and customer satisfaction. Mylan previously contributed to the content and quality of research, primarily focussing on the beauty and personal care industry, monitoring industry trends and forecasts and providing key insights through analysis.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.
Beauty’s shift towards efficacy is changing the role of packaging. As consumers seek more targeted and results-driven solutions, brands are turning to pharmaceutical-inspired formats that reinforce precision, convenience and scientific credibility.