No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
London
English, French
Mylan is a Project Manager based in Euromonitor's London office. She is responsible for coordinating research and delivering Passport data for the beauty and personal care and home care industries, as well as for product claims and positioning.
Mylan works closely with research teams across offices, while also collaborating with other departments, to ensure high quality delivery and customer satisfaction. Mylan previously contributed to the content and quality of research, primarily focussing on the beauty and personal care industry, monitoring industry trends and forecasts and providing key insights through analysis.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Luxury brands have long refined the purchase moment: the lighting, the associate, the packaging, an unhurried pace – each element converting interest into desire, and desire into margin. AI-mediated commerce is changing this, as AI systems experience none of the elements luxury historically relied on.
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