Singapore
English
Nathanael is an Insight Manager at Euromonitor International, specialising in beverage products in Asia Pacific, with a specific focus on health and wellness, product innovation, consumption occasions in coffeeshops and sustainability.
Nathanael's career to date has seen him develop extensive experience in soft drinks, hot drinks, and expertise on key hot topics such as the encroachment of legislation and its influence on market dynamics, product reformulation and natural health, in addition to consideration of packaging and sustainability. Most recently he has helped clients come to terms with the massive influence of inflation and its global ramifications. His insights have been shared across business and trade press, including Channelnewsasia, Reuters, Nikkei and on stage in various industry events, including ProPak Asia, Food Hotel Asia and International Coffee Conference. He holds a bachelor’s degree in Economics from the Singapore Management University.
In a world marked by economic uncertainty, climate change, and shifting consumer values, Gen Z is emerging as a transformative force in the coffee and tea industry. Born between 1995 and 2009, this generation is digitally native, wellness-orientated, experimental and driven by personalisation and experience.
Economic slowdowns, job instability and rising prices are pushing consumers in Asia Pacific to adopt more cost-conscious spending habits. The concept of "value" now encompasses more complex considerations, as consumers weigh both financial and emotional factors in their purchasing decisions.
With Asia Pacific accounting for the bulk of the world’s dumping ground for waste, especially plastics used heavily in beverages, there is a pressing need for beverage companies to invest in sustainable packaging.
Singapore – Marina Bay Sands, 10 Bayfront Ave, 018956
A premier industry event bringing together leaders from the food, beverage, nutrition, and health sectors across Asia Pacific.
Singapore – Singapore EXPO, 1 Expo Drive, 486150
This event brings together the full spectrum of Asia Pacific’s vibrant food & beverage and hospitality industries.