Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
A major shift in eating habits is a key growth driver in yoghurt and sour milk products in the Netherlands. Yoghurt and skyr variants, in particular, have been performing well with retail volume growth projected for 2024. Research by the leading…
The ongoing shift towards digitalisation has influenced the consumption patterns of markers and highlighters, prompting manufacturers to adapt their marketing strategies by promoting alternative uses. Notably, there is a growing trend in hobbies and…
The wound care market in the Netherlands is projected to show positive growth in current value terms in 2024, driven by high levels of participation in sports and outdoor activities. As more individuals engage in these activities, the incidence of…
Sales of women’s apparel are expected to maintain a stable, positive growth trajectory in 2023. Although growth may slightly lag behind the previous year, factors such as inflation, price increases, favourable weather, and a return to workplaces are…
Value sales growth of wipes in the Netherlands continued to be significant in 2023, driven by high increases in price. Underlying factors that led to price increases included high transport costs, high energy costs and increased costs of raw…