Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sweet biscuits, snack bars, and fruit snacks is declining in retail volume terms in 2024 in Nigeria, falling to the same negative impact of inflationary conditions on consumer spending as is seen throughout all snacks categories. High inflation…
Sugar confectionery in Nigeria is falling in the face of the negative impact of inflationary conditions and a weak economy in 2024. Local consumers grapple with falling incomes and reduced spending power and are thus prioritising core and essential…
In 2024, Nigeria’s snacks industry remains impacted by high inflation that has persisted, and risen, since 2023. This has led to volume sales declines across all categories, including those that are considered locally as more essential and have…
Savoury snacks in Nigeria is seeing volume sales fall in 2024, suffering the impact of inflation, weakened consumer spending power, and rising unit prices – depreciation of the local currency is leading to price hikes in in imported finished products…
Ice cream in Nigeria is suffering from declining retail volume sales in 2024, with inflationary pressures undermining consumer purchasing power and aa depreciating local currency making products less affordable for most consumers as prices rise. The…
Retail volume sales are falling in gum in Nigeria in 2024 as the category struggles in the face of high inflation and squeezed household budgets. Gum is also recorded strong rises in unit prices, impacting on consumer demand - with reduced incomes…
Chocolate confectionery in Nigeria is posting deep declines in terms of retail volume sales in 2024, resulting from the negative impact of inflationary conditions on both consumer buying power and unit prices. Current value sales are climbing high as…
The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…
The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…