Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Both yoghurt and sour milk products in Norway are projected to see further healthy retail volume and current value growth in 2024, albeit slower than in 2023 as inflationary pressure on prices and demand stabilise. The introduction of new and…
Wound care is expected to see current value growth in Norway in 2024, following a resurgence in the category’s performance after the COVID-19 crisis. Outdoor activities and participation in sports continue to be the main driver of sales of wound care…
As the largest category within apparel, the trend visible in the overall apparel category is, naturally, also visible in womenswear in 2023, namely a decline in volume terms and muted current value sales as a result of a growth boom during the…
In 2023, in the wipes product area in Norway there was a notable increase in product claims focusing on clean wellness, highlighting the absence of harmful substances and the use of plant-based or natural ingredients. This trend is driven by…
Wine in Norway witnessed a moderate decrease in total volume sales at the end of the review period, albeit much slower than the double-digit decline posted in 2022. In 2023, off-trade volume sales saw only a moderate decrease as demand continued to…