As the Coronavirus (COVID-19) pandemic hit Brazil, the majority of Brazilian consumers were forced to rethink their consumption patterns and prioritise essentials. Even employed consumers tended to adopt more conservative spending behaviour, due to the high political and economic volatility in the country.
One of the most typical seasonal celebrations, Festas Juninas, traditionally accounts for a significant share of the annual consumption of nuts in Brazil. These events tend to happen around June-July to celebrate rural culture, with music, dances and eating/drinking featuring highly during the celebrations.
As the competition from packaged nuts continues to increase, players are looking for alternative ways to sell their fresh nuts. Sellers at street fairs and specialist stores, which sell nuts per kg, have been switching to e-commerce to reach out to more consumers and remain competitive during periods of social isolation.
Despite attempts by producers and sellers to use alternative distribution channels and reimagine consumption occasions to stimulate interest and resist the competition from packaged versions, nuts is not projected to return to the overall 2019 total volume sales level before 2023. There is some variance in predicted recovery rates within nuts, with small categories like almonds, pistachio and walnuts likely to be faster to return to pre-pandemic levels than larger categories like coconuts and peanuts (groundnuts), largely due to low sales bases.
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Understand the latest market trends and future growth opportunities for the Nuts industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Nuts research and analysis database.
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